Under the agreement, AdFlight will be responsible for both selling and serving the travel portals online advertisements.
AdFlight’s “Online Advertising Marketplace” enables advertisers to buy ads across its network through an automated online ad sales center. Using AdFlight’s self-service process, advertisers can select ads online, purchase ads with a credit card, and upload their ads.
AdFlight’s self-service ads are aimed at serving smaller businesses, which wouldn’t merit much attention from Web sites’ sales staffs. The self-service model is becoming increasingly popular.
In recent months, companies like MSN and FreeInternet.comhave launched similar self-service ad centers, focusing on the small business customer. All of these efforts are aimed at bringing in smaller customers, without expending the manpower usually needed to service a client.
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