More NewsAdForce, AgentGO.com Team for Personalized Wireless Ads

AdForce, AgentGO.com Team for Personalized Wireless Ads

An advertising and a wireless firm commit to developing relevantwireless ads.

AdForce LLC, CMGI‘s ad serving company, this week joined forces with AgentGO.com, which produces personalization products for the wireless Internet, to develop technology for targeting and personalizing wireless ads.

The companies are working to develop a sort of opt-in advertising solution, so that advertisers could personalize messages and send them only to people who have asked for them. This is aimed at making advertising more relevant to the consumer and more effective for the advertiser.

At the moment, one of the issues plaguing the nascent wireless advertising industry is how to serve relevant ads that won’t annoy the consumer. A consumer using a wireless device can be interrupted anywhere — walking down the street, in the middle of dinner, etc. — so it’s important that advertising be presented in such a way that the consumer is receptive to the message.

“The AdForce relationship brings us one step closer to our goal of translating Internet advertising models to the wireless market and establishing standards for this emerging industry,” said Russell Glass, chief executive officer at agentGO.com.

“AdForce is a natural choice to work with because they are a proven leader in ad management and delivery services for both PC-based and wireless Internet users.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts