AdForce, Euroserve Launch Ad-Serving Data Center in Frankfurt

Ad management service company AdForce said that its European partners,Euroserve Media GmbH and ADTECH Advertising Service GmbH, launched acentralized pan-European ad-serving data center.

Ad management service company AdForce said that its European partners, Euroserve Media GmbH and ADTECH Advertising Service GmbH, launched a centralized pan-European ad-serving data center.

The new data center, located in Frankfurt, Germany, is based on AdForce’s proprietary centralized ad management technology and was modeled after AdForce’s primary data center in Costa Mesa, CA.

The AdForce/Euroserve partnership allows both European and U.S.-based Web sites and advertisers to more effectively reach European users and deliver pan-European ad campaigns quickly and efficiently, the company said.

The Frankfurt data center is managed by ADTECH and has multiple ultra high- speed connections to the European Internet backbone.

Advertisers now have the opportunity to market to European users in their local language using AdForce technology to deliver pan-European campaigns, segmented by country. While ADTECH is handling the technical aspects of European ad serving and sales into the German market, Euroserve said it is providing the marketing and sales functions.

“By adding substantial capacity to serve ads from Europe to European users, we are demonstrating our global commitment to the centralized ad-serving market,” said Chuck Berger, chairman and CEO of AdForce.

“We are extremely pleased to have teamed up with AdForce, which is providing us with the technology needed to be the premier ad-serving firm in Europe,” said Ulrich Schmidt, CEO of Euroserve. “We believe that Web sites and advertisers will be attracted to our ability to help them localize advertising for the rapidly growing number of Internet users throughout Europe.”

Founded in 1994 as IMGIS Inc., AdForce said it now delivers more than one billion ads monthly for customers including GeoCities, Magnet Interactive, Modem Media.Poppe Tyson, Netscape and 2Can Media. Euroserve is an Internet marketing and advertising organization based in Nuremberg, Germany, with offices throughout Europe.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource