AdForce Names EVP of Technology and Operations

AdForce, provider of the AdForce centralized online ad management service, appointed Harish S. Rao as executive vice president of technology and operations.

Rao joins AdForce after serving as vice president engineering in the network & service management business unit at Cisco Systems. He was responsible for Cisco’s Service Management System and focused on end-to-end service architecture and technology development for management of Frame Relay, ATM and IP networks.

Prior to joining Cisco, Rao was senior vice president of TCSI, where he managed operations and development both domestically and abroad.

“AdForce has attracted the best of breed customers in the site, agency and ad sales organizations markets on the strength of our technology,” said Chuck Berger, chairman and CEO of AdForce. “Rao brings the expertise and leadership we need to continue to provide the most advanced and reliable ad management service in the market.”

The AdForce service delivers more than three billion ads monthly for customers including 24/7 Media, GeoCities, Modem Media.Poppe Tyson, and Netscape.

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