Cupertino, CA-based AdForce named Anthony Glaves as vice president of sales.
He had been senior vice president for strategic relations and business development at Improvenet Inc. He was responsible for Improvenet’s overall business strategy and focused on developing and executing strategic partnerships.
Prior to Improvenet, Glaves held executive positions at various Time Magazine properties including Sunset Magazine and Southern Accents Magazine.
“Tony has the experience and vision to lead the AdForce sales team to even greater success in 1999,” said Chuck Berger, chairman and CEO of AdForce.
AdForce is a provider of centralized advertising management services for online publishers, ad sales organizations and advertisers and delivers campaigns 24 hours a day. Clients include Netscape and GeoCities; 24/7 Media and 2CAN Media; and agencies including Modem Media.Poppe Tyson.
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