More NewsAdForce Partners with Akamai to Speed Ad Delivery

AdForce Partners with Akamai to Speed Ad Delivery

Ad delivery and management firm AdForce, which is majority-owned by CMGI, on Thursday teamed with Akamai Technologies, a company whoseproduct speeds the delivery of data over the Web, in an effort to boost theefficiency of ad delivery.

Ad delivery and management firm AdForce, which is majority-owned by CMGI, on Thursday teamed with Akamai Technologies, a company whose product speeds the delivery of data over the Web, in an effort to boost the efficiency of ad delivery.

As the Net grows more congested and marketers seek to experiment with rich media advertising, the problem of speedy and reliable delivery becomes a serious one, which AdForce is trying to address with this partnership.

“Together, we intend to remove the technological barriers to the deployment of Internet-based marketing programs,” says George Conrades, chairman and chief executive officer of Akamai.

Additionally, the AdForce deal is part of a cozy relationship between CMGI and Akamai. Last month the two companies launched a joint effort to Akamai-enable sites within the CMGI network, and pledged to work together on new technologies for the delivery of dynamic content and applications. So far, four CMGI-affiliated companies — AltaVista, NaviSite, NaviNet, and 1stUp.com are working with Akamai to improve the speed of their sites.

The technology to speed delivery is based on the idea of placing content and applications as close as possible to the end user. To that end, Akamai has built a network of 2,000 servers in 40 countries across 100 different telecommunications networks.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts