AdForce Recoups GeoCities Revenues, but Posts Loss

Ad management and delivery company AdForce posted a net loss for the second quarter of $5.2 million, or $0.40 a share, on substantially higher revenues of $4.2 million that came despite the loss of the GeoCities business.

That compares to a net loss of $4.07 million, or $1.62 a share, on revenues of $784,000 in the same period a year earlier.

“Our dramatic revenue growth demonstrates our leadership position as an Internet infrastructure provider as well as the strength of the AdForce business model,” said Chuck Berger, Chairman and CEO. “We are particularly pleased with our growth given the transition of the GeoCities (account, the company’s third largest) to Yahoo in June. AdForce delivered over 18 billion impressions during the quarter, more than a 5 billion increase from the prior quarter, and has now solidly replaced the GeoCities volume.”

During the second quarter, AdForce said it partnered with targeting firm Engage and signed contracts with Adsmart, Netscape International and 24/7 Media Europe, and began providing significant ad management services for traffic outside the U.S.

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