More NewsAdForce, WorldGate Join for Interactive TV Ads

AdForce, WorldGate Join for Interactive TV Ads

AdForce snares another ad serving client, in the emerging interactivetelevision field.

In AdForce LLC‘s latest move to diversify its ad serving capabilities across multiple platforms, CMGI‘s ad serving firm on Tuesday teamed with WorldGate Communications Inc. to deliver targeted ads to the company’s interactive television system.

AdForce will handle all aspects of ad delivery and management on the WorldGate system, which operates on digital or analog set-top boxes, on seven US cable systems and in 13 other nations.

WorldGate’s technology allows users to toggle between TV and Internet content. Users of the service can play games, chat, and instant message, among other things.

AdForce will be managing and delivering digital ads to the platform, including campaign scheduling, profile-based targeting, ad delivery, and tracking and reporting.

“WorldGate understands that interactive television has the power to transform advertising as we know it because our technology empowers interested viewers to easily and instantly link from television programming and advertising to related content on the Web,” said Bud Breheney, vice president of advertising at WorldGate.

AdForce already serves interactive television ads for ICTV, PlanetWeb.com and Set-top.com.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

1m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

9m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

9m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

10m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

10m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

10m Al Roberts