With a new $4.5 million investment, AdFusion, the latest entrant into the effort to bring ad buying and selling online, on Monday declared its intention to compete in the crowded field.
AdFusion is in the process of developing its marketplace, and has not yet launched.
The company, like OneMediaPlace, AdOutlet.com, BuyMedia.com, and BroadcastSpots.com, aims to make the process of buying and selling traditional advertising easier and more efficient. Other players are concentrating solely on Internet advertising.
AdFusion’s application is designed to emulate the current negotiation process between agencies and media sellers, but eliminate phone, fax and paper.
“Adfusion will bring together advertising planners and buyers of traditional media with media sellers in an unprecedented way,” said Gary Seehoff, chairman and co-founder of Adfusion.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Here we take a look at sales and abandonment data from the 2016 Christmas shopping season.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop.