With a new $4.5 million investment, AdFusion, the latest entrant into the effort to bring ad buying and selling online, on Monday declared its intention to compete in the crowded field.
AdFusion is in the process of developing its marketplace, and has not yet launched.
The company, like OneMediaPlace, AdOutlet.com, BuyMedia.com, and BroadcastSpots.com, aims to make the process of buying and selling traditional advertising easier and more efficient. Other players are concentrating solely on Internet advertising.
AdFusion’s application is designed to emulate the current negotiation process between agencies and media sellers, but eliminate phone, fax and paper.
“Adfusion will bring together advertising planners and buyers of traditional media with media sellers in an unprecedented way,” said Gary Seehoff, chairman and co-founder of Adfusion.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more