The friend who forwarded this final entry into Adidas’ Adicolor viral campaign on YouTube wrote, “viral advertising that I can relate to in a way that doesn’t make me want to buy “product” at all.”
Yep. That about sums it up. Even if it is compelling enough to make you spend tons of time with the brand, you don’t feel as if you’re really spending any time at all with the brand. That doesn’t mean the films aren’t terribly compelling. But are they terribly compelling advertising, or is viral getting too soft?
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more