The friend who forwarded this final entry into Adidas’ Adicolor viral campaign on YouTube wrote, “viral advertising that I can relate to in a way that doesn’t make me want to buy “product” at all.”
Yep. That about sums it up. Even if it is compelling enough to make you spend tons of time with the brand, you don’t feel as if you’re really spending any time at all with the brand. That doesn’t mean the films aren’t terribly compelling. But are they terribly compelling advertising, or is viral getting too soft?
Hey wannabe poets who are too lazy to actually write anything down or think of a decent rhyme for zenith*, I have the perfect online tool for you…
How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification.