AdKnowledge delivered DataCompass, an online tool for quick analysis and reporting of advertising campaign data.
DataCompass “gives Web marketers hands-on control to dig deeper into campaign data than ever before possible” to spot trends and improve ROI, the company said.
DataCompass adds to AdKnowledge’s eAnalytics and the AdKnowledge System, a system designed to maximize the ROI of Web marketing dollars and save time and money by automating the Web advertising process.
DataCompass, featuring a “drag and drop” Web interface that requires no data downloading, delivers graphing and drill down capabilities that enable online marketers to hone in on the exact data they need to draw conclusions that improve ROI, the company said.
Rather than sifting through volumes of data that do not apply, users can look at only the data that is relevant to their campaign, presented in the way they want to see it.
AdKnowledge also announced several new enhancements to Advisor, its system for tracking user actions after they click on ads.
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