AdKnowledge: Microsoft Browser Eclipses Netscape
AdKnowledge said its tracking figures show that as of November, marketshare of the Microsoft Internet Explorer browser surpassed that of NetscapeNavigator.
AdKnowledge said its tracking figures show that as of November, marketshare of the Microsoft Internet Explorer browser surpassed that of NetscapeNavigator.
AdKnowledge said its tracking figures show that as of November, market share of the Microsoft Internet Explorer browser surpassed that of Netscape Navigator.
AdKnowledge’s browser data was derived from a daily sample taken in November of nearly 15 million ads served by the AdKnowledge System across more than 1,000 Web sites.
The statistics show that Explorer users in November accounted for 49.5 percent of the browser market, while Navigator users accounted for 45 percent. The data also reveals that Navigator’s share has steadily declined from 62 percent in January 1998 to 55 percent in April 1 to 51 percent in July. Conversely, Internet Explorer’s share has increased steadily from 36 percent in January.
The figures suggest that, for the first time since AdKnowledge began compiling Internet statistics in 1996, Microsoft has taken the lead in the browser battle with Netscape.
AdKnowledge supplies information from its Online Advertising Report (OAR) to interactive agencies and marketers to help them optimize their Web ad campaigns.
The report is a compilation of advertising statistics gathered from the AdKnowledge System, which includes five components that span planning, campaign buying and trafficking, ad serving and targeting, reporting and analysis.
“It’s clear that Microsoft has overtaken Netscape with respect to browser market share,” said David Zinman, co-founder and director of product management for AdKnowledge. “The relative market share for both companies remains close, however, so ad designers still need to develop ads with both browsers in mind. This is a trend we’ve tracked since January 1997 when Netscape was clearly dominant with nearly 80 percent market share. In just over a one-year period, there has been a dramatic shift to Microsoft.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article