More NewsAdKnowledge Plans IPO

AdKnowledge Plans IPO

Web ad management company AdKnowledge filed for an initial publicoffering that could raise as much as $57.5 million.

Web ad management company AdKnowledge filed for an initial public offering that could raise as much as $57.5 million.

The exact number of shares to be sold and their price will be disclosed in a subsequent filing with the Securities and Exchange Committee. AdKnowledge customers include eBay, eToys, PlanetRx.com and SportsLine USA.

“We seek to build on our current position as a market leader to become the industry standard provider of ad management and analytic services to marketers and agencies,” the filing said.

AdKnowledge backers include The Walden Group and Kleiner Perkins Caufield & Byers, which respectively hold 20 percent and 18.5 percent stakes in the company.

AdKnowledge has never been profitable and said in its filing that it expects continued losses. The company reported an accumulated deficit of $21.6 million as of June 30.

AdKnowledge reported a net loss of $7.7 million on revenue of $1.6 million for the six months ending June 30, compared with a net loss of $4.6 million on revenue of $1 million for the same period a year earlier. Nasdaq symbol is expected to be ADKN.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts