AdKnowledge Plans IPO
Web ad management company AdKnowledge filed for an initial publicoffering that could raise as much as $57.5 million.
Web ad management company AdKnowledge filed for an initial publicoffering that could raise as much as $57.5 million.
Web ad management company AdKnowledge filed for an initial public offering that could raise as much as $57.5 million.
The exact number of shares to be sold and their price will be disclosed in a subsequent filing with the Securities and Exchange Committee. AdKnowledge customers include eBay, eToys, PlanetRx.com and SportsLine USA.
“We seek to build on our current position as a market leader to become the industry standard provider of ad management and analytic services to marketers and agencies,” the filing said.
AdKnowledge backers include The Walden Group and Kleiner Perkins Caufield & Byers, which respectively hold 20 percent and 18.5 percent stakes in the company.
AdKnowledge has never been profitable and said in its filing that it expects continued losses. The company reported an accumulated deficit of $21.6 million as of June 30.
AdKnowledge reported a net loss of $7.7 million on revenue of $1.6 million for the six months ending June 30, compared with a net loss of $4.6 million on revenue of $1 million for the same period a year earlier. Nasdaq symbol is expected to be ADKN.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article