AdNet Strategies Changes Name to Latitude 90
As part of a nationwide expansion drive, Los Angeles-based AdNet Strategieshas changed its name to Latitude90 and formally launchedadMonitor, its proprietary tracking and serving solution.
As part of a nationwide expansion drive, Los Angeles-based AdNet Strategieshas changed its name to Latitude90 and formally launchedadMonitor, its proprietary tracking and serving solution.
As part of a nationwide expansion drive, Los Angeles-based AdNet Strategies has changed its name to Latitude90 and formally launched adMonitor, its proprietary tracking and serving solution.
“When AdNet Strategies was first established, the Internet advertising industry was still in its infancy and it was necessary to choose a name that implied how our company related to the Internet,” said co-founder and CEO John Bohan. “Today, the Internet is an established communications medium and the online advertising industry is experiencing phenomenal growth. It is no longer necessary to use the words ‘ad’ or ‘net’ to convey a company’s online involvement. With Latitude90, we now have a unique, recognizable name with longevity.”
Latitude90 literally represents the northern and southernmost regions of the earth, signifying a worldwide reach, the company said.
Established in January 1996, Latitude90 has partnerships with more than 20 premium Web sites, including the N2K family of sites, Zip2, 100Hot, Ain’t It Cool News, Hollywood.com, MaMaMedia, BigYellow, Fitness Online, Wall Street City and fastWeb. The company says it has been profitable since its inception.
Latitude90’s adMonitor is its proprietary ad tracking and serving software. By teaming with Exodus Communication, a provider of Internet system and network management solutions, Latitude90 said it is able to take full advantage of adMonitor’s flexibility and scalability. Other Exodus benefits include high- performance connectivity, bandwidth and systems management, 24-hour monitoring, and physical and electronic security.
Latitude90 said it plans a year-long branding campaign that includes print, direct mail and online elements.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article