Commenting on the news, Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business, said: “The acquisition of Neolane brings critical cross-channel campaign management capabilities to the Adobe® Marketing Cloud.
“Adobe has long been the trusted partner to creative professionals and we are now extending our lead in the digital marketing space with the addition of Neolane. From campaign creation through planning, execution and optimisation, Adobe technology is driving the entire marketing process.”
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.