CWAuctions.com offers AdOne’s nationwide network of newspaper affiliates the ability to increase marketing reach to consumers who conduct searches on a geographical basis, the company said.
“We believe that CWAuctions.com will become one of the most popular areas of AdOne’s ClassifiedWarehouse.com within a short period of time,” said Anthony Manson, AdOne’s executive vice president of marketing and general manager of ClassifiedWarehouse.com.
“In certain instances geographical searches have significant advantages of global ones, such as liquidation auctions and the sale of heavy items,” said Brendan Burns, president and CEO of AdOne.
“Our partnership with FairMarket enables us to provide a comprehensive list of auction items to the consumer while maintaining local branding.”
ClassifiedWarehouse.com aggregates employment, automotive, and real estate listings from hundreds of newspapers and other Internet sites. FairMarket’s flagship service, AuctionPlace, provides a private label, customized solution.
AdOne is backed by Advance Publications, Belo Corp., Donrey Media Group, The E.W. Scripps Company, The Hearst Corp., Journal Register Co., Lee Enterprises, Media General, MediaNews Group, Morris Communications and Pulitzer Inc.
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