AdOne Launches New “PartnerPlus” Program

Classified advertising company AdOne launched a new partner program called “PartnerPlus” that will offer its newspaper affiliates “innovative Internet solutions to enhance their site’s consumer experience while providing comprehensive solutions for affiliate local advertisers.”

The first two members are Pentawave Inc. and CareerSite Corp.

The “open network” philosophy behind AdOne’s “PartnerPlus” program fosters relationships with the technology solution providers in each newspaper consumer category.

The structure empowers affiliates to choose from various solutions that have been thoroughly researched and approved by AdOne’s technology and business staff.

“We chose Pentawave and CareerSite as our first partners because they provide turnkey solutions for our newspaper affiliates at all levels,” said AdOne chief executive officer and president Brendan Burns.

“These solutions enable AdOne to nationally redistribute local data to top sites across the Internet, offering local advertisers an opportunity to pay one price through their long-standing newspaper relationships and get distribution in print and online locally, regionally and nationally.”

Pentawave’s AutoChooser software application helps newspaper publishers and media organizations connect car sellers to car buyers. The CareerSite.com Recruiter application provides employers/advertisers with a desktop recruiting solution.

AdOne’s ClassifiedWarehouse.com consumer site is a collection of classified advertising from hundreds of newspapers and online providers.

AdOne is backed by Advance Publications, Belo Corp., Donrey Media Group, The E.W. Scripps Co., The Hearst Corp., Journal Register Co., Lee Enterprises, Media General, MediaNews Group, Morris Communications and Pulitzer, Inc.

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