More NewsAdOutlet.Com Offers Remnant Web Ad Space

AdOutlet.Com Offers Remnant Web Ad Space

AdOutlet.com launched Monday offering areal- time, online marketplace for the purchase and sale of discounted,remnant Web ad space.

AdOutlet.com launched Monday offering a real- time, online marketplace for the purchase and sale of discounted, remnant Web ad space.

AdOutlet.com said it gives media buyers the opportunity to purchase ad space inventory at discounts of up to 80 percent off of rate card. Starting with Internet ad space for the June 14 launch, the company said it will offer print and broadcast inventory in the coming months.

Publishers stipulate the price of offered inventory, thereby minimizing pricing conflicts inherent in auction-based services, the company said, and media buyers can buy close to insertion deadlines, allowing for opportunistic buys.

AdOutlet.com Chairman and CEO Alan Masarek said the site has nearly 3,000 qualified media buyers registered, and distribution partnerships with publishers representing more than 60 million impressions of inventory.

“Our goal in providing this electronic marketplace for advertising buyers and sellers is to use technology to improve the fundamentally-inefficient nature of media transactions,” Masarek said.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts