More NewsAdRelevance Plans to Track B2B Ads

AdRelevance Plans to Track B2B Ads

AdRelevance, Media Metrix' advertising measurementcompany, on Wednesday said it's starting to gather information and performanalysis on the burgeoning business-to-business advertising sector.

AdRelevance, Media Metrix‘ advertising measurement company, on Wednesday said it’s starting to gather information and perform analysis on the burgeoning business-to-business advertising sector.

The company will kick-off the new product line next month, by releasing a report that examines online advertising trends among top companies in the B2B space.

“While a lot of attention has been placed on consumer spending online, the big money is coming from the corporate community,” says AdRelevance president and chief executive officer Will Hodgman.

“Businesses across the US are rapidly adopting the Internet as a more efficient way to purchase products and services. As a result, companies serving the corporate market are keenly focused on creating and placing ads online that attract, not only the attention of purchasing officers, but also rank and file employees that influence their buying decisions.”

Forrester Research predicts that B2B electronic commerce in the US will exceed $2.7 trillion by the year 2004, up from $109.3 billion spent during the past year.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts