The BBC’s international site is officially going commercial, despite a recent petition against it signed by 150 BBC writers, editors, designers and TV correspondents. So far reports seem a bit confusing in terms of what types of ads will actually run on the site.
A Guardian report notes “The advertisements would be ‘low key’ and limited to ‘still ads’ that appear in the middle of online articles. There were no plans for pop-up or banner ads, the most common advertising formats for online publications.”
A Brand Republic story, however, says “A number of potential designs had been prepared by the broadcaster to demonstrate how advertising banners and boxes could be added to the top, bottom and side of the sites.”
The story adds that the BBC’s commercial arm will also explore opportunities to maximize paid content revenue.
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