Newspapers and magazines have been doin’ it forever, but it always seems to catch us off guard when a paid service decides to run ads. Evidently, though, paying AOL e-mail users don’t mind the presence of banner ads in their messages. This is something the company has done for the past few weeks, according to a PCWorld.com story. “Before taking this step,” notes the article, “AOL surveyed its subscribers and ran a test and found that the inclusion of banner ads with AOL Mail messages generally wouldn’t bother them….”
Could it be that AOL is looking for new revenue streams, perhaps to replace dwindling subscriber dollars? I’m no business analyst, so I wouldn’t know, but it’s a thought.
If anything, this is another way advertisers can target ads based on some pretty robust data.
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