Having paid $4.99 for Wired magazine’s much-hyped iPad application, ClickZ’s Kate Kaye and Jack Marshall take a look at some of the advertiser content bundled alongside it, the majority of which makes limited use of the device’s capabilities and offers little in the way of innovation or interactivity.
Advertisers featured include Mercedes, IBM, Tissot, Intel, HBO, Buick, Olympus, Belvedere, Samsung, Heineken, 1&1 Internet.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.