Having paid $4.99 for Wired magazine’s much-hyped iPad application, ClickZ’s Kate Kaye and Jack Marshall take a look at some of the advertiser content bundled alongside it, the majority of which makes limited use of the device’s capabilities and offers little in the way of innovation or interactivity.
Advertisers featured include Mercedes, IBM, Tissot, Intel, HBO, Buick, Olympus, Belvedere, Samsung, Heineken, 1&1 Internet.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.