ContextWeb’s ADSDAQ ad exchange opened to all site publishers today following a testing period during which A&E Television Networks and others supplied inventory. The company’s Web app lets publishers set CPMs, and if inventory can’t be sold for a publisher’s required minimum CPM, ADSDAQ plugs in ads from networks including Google AdSense, Advertising.com and Yahoo’s Right Media (another ad exchange firm).
The company said it plans to start testing a self-serve app for advertisers and agencies not already invited to the exchange early next year.
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