Online ad network Adsmart Monday jumped into the hot business-to-business space, laying out plans to create vertical networks of sites targeting professionals in a variety of industries.
The company plans to target segments like insurance, real estate and high technology, as well as financial services, agriculture, medical, and telecommunications.
Sites already signed to the network include Emplawyernet, a legal jobs database; FindForms.com, a legal and business forms search engine; Lawguru.com, the site to find thousands of free answers to legal questions; and Patent Cafe, GoTo.com’s business intellectual property portal.
“We have brought to the business-to-consumer online advertising industry something unique – brand name sites, specialized categories suited to media buyers’ needs, and consultative relationships with publishers and brand advertisers,” says John Federman, Adsmart’s chief executive officer.
“This has proven to be a successful formula as demonstrated by our company’s rapid expansion. We will apply this model to the business-to-business market, which represents an untapped online marketing opportunity for us.”
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