Adsmart Creates B2B Advertising Network

Online ad network Adsmart Monday jumped intothe hot business-to-business space, laying out plans to create verticalnetworks of sites targeting professionals in a variety of industries.

Online ad network Adsmart Monday jumped into the hot business-to-business space, laying out plans to create vertical networks of sites targeting professionals in a variety of industries.

The company plans to target segments like insurance, real estate and high technology, as well as financial services, agriculture, medical, and telecommunications.

Sites already signed to the network include Emplawyernet, a legal jobs database; FindForms.com, a legal and business forms search engine; Lawguru.com, the site to find thousands of free answers to legal questions; and Patent Cafe, GoTo.com’s business intellectual property portal.

“We have brought to the business-to-consumer online advertising industry something unique – brand name sites, specialized categories suited to media buyers’ needs, and consultative relationships with publishers and brand advertisers,” says John Federman, Adsmart’s chief executive officer.

“This has proven to be a successful formula as demonstrated by our company’s rapid expansion. We will apply this model to the business-to-business market, which represents an untapped online marketing opportunity for us.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource