“Lowestfare.com is a perfect example of the type of brand-name Web sites that are joining our network,” said John Federman, CEO and chairman of Adsmart. “Lowestfare.com has a strong presence in the online travel market, and we will be able to leverage its name with media buyers and advertisers alike.”
Lowestfare.com will join the Adsmart i-brands division, a group of sites with well-known Internet brand names. A team of executives in the i-brands division will be dedicated to selling and negotiating advertising for Lowestfare.com’s site.
“Joining the Adsmart network represents the next step in our ongoing effort to build knowledge of the Lowestfare.com brand in the minds of the traveling public,” said Ken Swanton, chief executive officer of Lowestfare.com.
Adsmart, a majority-owned subsidiary of CMGI Inc., is an online advertising network comprised of more than 200 Web sites totaling 1.2 billion monthly impressions. The company has more than 65 full-time salespeople in six major advertising markets: New York, Chicago, Detroit, Los Angeles, Boston and San Francisco.
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