Ad network Adsmart said it has added 13 new Web sites to its NetFuerza division, which is dedicated exclusively to the U.S. Hispanic and Latin American markets, as well as Spain and Portugal.
NetFuerza’s current network of 50 branded sites claims 25 million in monthly impressions.
Joining Adsmart NetFuerza is Automundo, an informational site about cars; La Brujula, a Chilean search engine and portal; Camaras de Comercio, a reference list of Hispanic chambers of commerce; Chevere, a Venezuelan gateway to the Web; Hispanico, a culture shop with music, books and videos; Mundo Latino, a business directory; Tarjetas Virtuales, a Spanish language site for free electronic postcards, video games and chat; Todo Latino, an indexed Hispanic site directory and portal in English focusing on the U.S. Hispanic market; Uruguay Total, an indexed Internet guide; Viajo.com, a travel site for the Spanish and Portuguese speaking markets; Iguana, a Mexican-based search engine; MexSearch Yellow Pages, the Internet yellow pages of Mexico; and Yagua, Paraguay’s portal to the Web.
Adsmart, a subsidiary of CMGI Inc., is an online advertising network comprised of more than 300 Web sites totaling 1.8 billion monthly impressions.
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