Ad:Tech -- YouTube to be Thoughtful About Ads this Summer
As part of the "Content is King (Again)" round table style keynote at ad:tech this morning, among the debate over distribution, digital rights management and the role of aggregators and other topics, this question was raised: When is YouTube finally going to start monetizing its content? Suzie Reider, the head of advertising sales for YouTube, was cagey and cautious about answering, but admitted that the video-sharing site was experimenting with how to best place ads with its content and that "this summer we should be ready, but we're not in a rush." "We are doing what any thoughtful companies would do and approach this from a thoughtful way and think about what are the ad methods that will work," Reider said