ad:tech’s SRO — Much Too SRO

sardines.jpegA reported 10,800 attendees are at squashed into New York’s Hilton Hotel for ad:tech this week. Everywhere you go, you feel like you’re trying to squeeze in the same room with all of them.

At the event’s opening this morning, new Chairman Drew Ianni warned delegates this year would be a “tight squeeze.” He wasn’t kidding. I’m at a session now at which over half the audience is forced to either stand or sprawl on the floor.

Everyone hates New York’s much larger, and very inconveniently located Javits Center. But c’mon ad:tech. It’s time to make the move in New York, as you did into San Francisco’s Moscone Center on the West Coast.

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