Advertiser Coalition to Auctionize TV Officially Underway

The Bad News Bears of TV advertising have entered a new phase in their plans to auctionize TV inventory, courtesy of eBay.

Toyota Motor, Wal-Mart Stores, Microsoft, Hewlett-Packard and Home Depot and Lexus are among the companies hoping to drop a wrench in the networks’ upfront machinations. A web site at admarketpilot.com has been set up to let advertisers and agencies join up. The system will reportedly go live early in 2007.

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