Advertisers, Advertisers, Advertisers

“The bedrock of Microsoft had been getting after developers to extend our platform. So I said [in 2001], it’s about developers, developers, developers. But not any more baby. It’s advertisers, advertisers, advertisers.” — Microsoft CEO Steve Ballmer speaking at Avenue A/Razorfish’s client summit last week. Too bad he wasn’t nearly as animated (or sweat-stained) in expressing his enthusiasm for advertisers.

Video here provided by the agency. (Japanese “developers” parody here.)

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