More NewsAdvertisers, Advertisers, Advertisers

Advertisers, Advertisers, Advertisers

"The bedrock of Microsoft had been getting after developers to extend our platform

“The bedrock of Microsoft had been getting after developers to extend our platform. So I said [in 2001], it’s about developers, developers, developers. But not any more baby. It’s advertisers, advertisers, advertisers.” — Microsoft CEO Steve Ballmer speaking at Avenue A/Razorfish’s client summit last week. Too bad he wasn’t nearly as animated (or sweat-stained) in expressing his enthusiasm for advertisers.

Video here provided by the agency. (Japanese “developers” parody here.)

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