More NewsAdvertising.com, Magma Group Target College Market

Advertising.com, Magma Group Target College Market

In a deal aimed at boosting membership and ad opportunities on Advertising.com's wirelessadvertising network, the ad company on Tuesday joined with the Magma Group to together target thedesirable college market.

In a deal aimed at boosting membership and ad opportunities on Advertising.com’s wireless advertising network, the ad company on Tuesday joined with the Magma Group to together target the desirable college market.

The Magma Group, which has relationships with more than 6,000 student organizations, will tap those ties to round up new members for the AdBroadcast network, on which members are rewarded for receiving targeted marketing messages on their wireless devices.

“The transient nature of the college market makes the AdBroadcast system vital in reaching today’s college student,” said Michael Cohen, chief executive officer and co-founder of the Magma Group.

“Now marketers will have the power to reach students with personalized messages anytime and at any location.”

The companies believe wireless will be an effective way to find the elusive college market, citing a Student Monitor survey which found that over 36 percent of all college students own a cellular telephone and 26 percent own a pager.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts