Advertising.com Pushes PointRoll Ads

Advertising.com joined PointRoll’s “included” network of media and marketing partners. “Included” partners offer PointRoll’s expanding ad units at no additional charge to advertisers.

More than 15 publishers now offer PointRoll’s FatBoy, TomBoy, and other “boy” units at prices equivalent to those for banners and simple Flash ads. They include AOL, Yahoo, Bloomberg.com, Homestore.com, and Tickle.

PointRoll has been reaching out to marketing services firms as well. In December, the rich media firm struck a similar deal with Starcom IP.

Advertising.com sells advertising on a network of sites that includes The Associated Press, Billboard.com, Intermix Media (formerly eUniverse), and Knight Ridder. The company was wholly acquired by AOL last year.

Other rich media vendors have been offering specials to increase use of their formats. Online video vendor Klipmart last week launched a special on its full-screen video feature. Through March, Klipmart customers can deploy the option, which lets users expand an in-page ad to occupy the whole window, at no extra charge.

While it works to expand the market for its ads, PointRoll is entertaining offers from prospective buyers. In January, the company said it had hired an investment banker to field such inquiries.

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