More NewsAdvertising.com Pushes PointRoll Ads

Advertising.com Pushes PointRoll Ads

The AOL unit will offer PointRoll's expanding ads at no additional charge.

Advertising.com joined PointRoll’s “included” network of media and marketing partners. “Included” partners offer PointRoll’s expanding ad units at no additional charge to advertisers.

More than 15 publishers now offer PointRoll’s FatBoy, TomBoy, and other “boy” units at prices equivalent to those for banners and simple Flash ads. They include AOL, Yahoo, Bloomberg.com, Homestore.com, and Tickle.

PointRoll has been reaching out to marketing services firms as well. In December, the rich media firm struck a similar deal with Starcom IP.

Advertising.com sells advertising on a network of sites that includes The Associated Press, Billboard.com, Intermix Media (formerly eUniverse), and Knight Ridder. The company was wholly acquired by AOL last year.

Other rich media vendors have been offering specials to increase use of their formats. Online video vendor Klipmart last week launched a special on its full-screen video feature. Through March, Klipmart customers can deploy the option, which lets users expand an in-page ad to occupy the whole window, at no extra charge.

While it works to expand the market for its ads, PointRoll is entertaining offers from prospective buyers. In January, the company said it had hired an investment banker to field such inquiries.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

7d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts