Advertising Placements by Industry and Top Sponsored Links, April 2006

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.


Advertising Breakdown by Industry, Monthly Comparison
Industry Total Impressions April 2006
(M)
Total Impressions March 2006
(M)
Change from Previous Month (%)
Automotive 3,351.5 4,237.4 -20.91
Business to Business 7,560.3 7,075.0 6.86
Consumer Goods 6,561.2 7,905.1 -17.00
Entertainment 3,322.0 6,864.7 -51.61
Financial Services 63,461.4 63,321.7 0.22
Hardware and Electronics 5,414.3 5,007.9 8.11
Health 3,942.8 4,338.3 -9.12
Public Services 16,067.7 13,116.2 22.50
Retail Goods and Services 43,519.2 42,411.6 2.61
Software 5,977.6 5,393.7 10.83
Telecommunications 33,485.5 34,158.4 -1.97
Travel 10,130.9 8,815.7 14.92
Web Media 41,024.8 43,709.9 -6.14
Source: Nielsen//NetRatings, 2006


Advertising Breakdown by Industry, Ad Unit Types
Industry Flash (Generic) (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 1,698.2 191.7 305.8 796.9 358.8
Business to Business 1,159.7 56.9 2,699.0 3,169.9 474.9
Consumer Goods 2,417.2 255.7 1,640.8 1,926.6 320.8
Entertainment 1,336.8 187.1 387.0 1,040.2 370.9
Financial Services 11,079.1 271.0 4,738.5 9,162.2 38,210.7
Hardware and Electronics 1,710.3 46.2 380.8 1,799.8 1,477.2
Health 1,566.9 41.7 887.5 1,345.1 101.8
Public Services 1,299.9 92.0 2,352.8 4,499.2 7,823.8
Retail Goods and Services 5,233.4 233.0 13,190.7 11,956.6 12,905.4
Software 2,444.3 62.2 1,041.6 1,760.8 668.6
Telecommunications 6,860.5 196.3 823.2 20,157.6 5,448.0
Travel 3,038.3 641.7 3,009.2 2,631.1 810.5
Web Media 8,969.0 103.9 15,370.8 8,958.9 7,622.3
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Sponsored Link Impressions, Number of Impressions
Company Sponsored Link Impressions – April 2006 (M) Sponsored Link Impressions – March 2006 (M) Change from Previous Month (%)
eBay 2,634.9 2,672.2 -1.40
NexTag.com 706.2 772.4 -8.57
NextSTUDENT 631.0 537.8 17.34
Buongiorno Vitaminic 613.7 99.6 516.28
LowerMyBills.com 521.7 735.3 -29.05
Yahoo 492.9 598.0 -17.58
InterActiveCorp 399.0 438.0 -8.91
Target Corporation 395.9 461.3 -14.18
Amazon.com 390.3 493.2 -20.87
BizRate.com 349,3 401.5 -12.99
Orbitz 337.5 426.1 -20.79
Cendant Corporation 313.8 277.2 13.19
Microsoft Corporation 306.3 302.7 1.19
ToSeekA.com 270.2 168.1 60.73
Shop.com 265.3 268.3 -1.09
Pickamortgage 264.2 235.5 12.15
Shopzilla International 260.6 279.7 -6.85
Interchange Corporation 244.7 277.8 -11.91
Scottrade 238.5 144.3 65.26
Time Warner 221.3 229.3 -3.50
8 Best Sites 175.5 27.0 549.88
World Vision 170.3 81.9 107.85
Dell Computer Corporation 167.7 210.4 -20.28
TopConsolidator 159.6 209.3 -23.72
TradeComet.com 157.9 217.0 -27.25
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Sponsored Link Impressions, Top Three Search Terms
Company No. 1 Search Term No. 2 Search Term No. 3 Search Term
eBay ebay myspace poems
NexTag.com dell ipod pogo
NextSTUDENT student+loans private+school+grants financing+a+child+
thru+college
Buongiorno Vitaminic deal+or+no+deal music verizon
LowerMyBills.com mortgage+rates mortgage+calculator debt+consolidation+
loans
Yahoo ups zip+codes yahoo.com
InterActiveCorp travel hotels priceline
Target Corporation games pictures music
Amazon.com ipod harley+davidson adobe
BizRate.com airlines cheap+tickets disneyland
Orbitz airline+tickets orbitz american+airlines
Cendant Corporation car+rentals american+airlines travel
Microsoft Corporation maps earth hotmail.com
ToSeekA.com abortion people+search adult
Shop.com weather games amazon
Pickamortgage refinance+rates+
in+maryland
refinancing+calculator current+home+equiy+
rates+ct+news
Shopzilla International prom+dresses furniture swimsuits
Interchange Corporation toys+r+us weather+channel frogs
Scottrade scottrade stocks roth+ira
Time Warner mapquest movies white+pages
8 Best Sites search+engines science+projects myspace+backgrounds
World Vision earthquakes africa ethiopia
Dell Computer Corporation dell games music
TopConsolidator federal+student+
loan
refinance+student+
loan
federal+student+loan+
reconsolidation
TradeComet.com surgical+caps fan+coil+unit dvd+covers
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, March 2006

Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.

  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.

  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).

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