Advertising Placements by Industry and Top Sponsored Links, August 2006

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings AdRelevance product.


Advertising Breakdown by Industry, August and July 2006
Industry Total Impressions, August 2006
(M)
Total Impressions, July 2006
(M)
Change From Previous Month (%)
Automotive 4,493.2 3,624.1 23.98
Business to business 6,102.1 5,361.6 13.81
Consumer goods 7,626.8 6,199.0 23.03
Entertainment 6,334.2 5,229.5 21.12
Financial services 69,406.9 51,737.8 34.15
Hardware and electronics 12,280.1 5,834.2 110.48
Health 4,819.2 4,460.9 8.03
Public services 27,371.5 22,125.2 23.71
Retail goods and services 53,966.8 44,554.2 21.13
Software 2,426.8 3,349.3 -27.54
Telecommunications 25,550.5 22,442.1 13.85
Travel 8,315.0 9,093.9 -8.56
Web media 49,857.5 47,970.0 3.93
Source: Nielsen//NetRatings, 2006


Advertising Breakdown by Ad Unit Types, August 2006
Industry Flash (Generic) (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 2,266.8 412.5 332.7 826.2 655.0
Business to business 480.8 28.2 2,414.5 1,913.0 1,265.5
Consumer goods 3,206.9 640.7 1,771.8 1,681.1 326.3
Entertainment 3,015.6 489.1 563.8 2,001.4 264.2
Financial services 8,126.8 383.4 3,591.4 11,220.0 46,085.3
Hardware and electronics 3,561.0 107.9 366.7 5,920.3 2,324.2
Health 2,044.7 222.0 997.4 1,458.2 96.9
Public services 1,750.1 57.6 1,311.2 4,752.7 19,499.8
Retail goods and services 11,491.0 595.0 13,010.9 12,946.8 15,923.1
Software 719.3 94.9 826.7 684.5 101.4
Telecommunications 11,354.7 123.2 952.4 10,785.8 2,334.4
Travel 3,094.2 78.8 2,826.9 1,849.6 465.6
Web media 9,243.5 89.0 16,040.1 11,701.6 12,783.3
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Number of Sponsored Link Impressions, July and August 2006
Company Sponsored Link Impressions, August 2006 (M) Sponsored Link Impressions,July 2006 (M) Change From Previous Month (%)
eBay, Inc. 3,045.5 3,102.0 -1.82
NexTag.com 832.5 786.4 5.86
Target Corporation 516.8 536.5 -3.68
Yahoo Inc. 486.5 435.0 11.84
Time Warner Inc. 476.4 342.4 39.12
GUS Plc. 464.9 319.8 45.38
Amazon.com, Inc. 444.4 370.0 20.11
InterActiveCorp 419.2 477.8 -12.26
Vonage Holdings Corp. 409.6 403.2 1.59
Orbitz 384.3 406.9 -5.54
Pickamortgage 360.0 191.5 88.01
BizRate.com 321.1 306.7 4.69
Cendant Corporation 304.4 300.1 1.43
Shopzilla International 302.0 273.5 10.43
TheUseful 244.4 220.9 10.65
DADAmobile Inc. 236.4 290.4 -18.60
OnlineRewardCenter 234.0 152.5 53.42
Shop.com 226.1 271.9 -16.84
Interchange Corporation 221.5 229.4 -3.46
Scottrade, Inc. 215.6 301.5 -28.50
eWoss.com 213.0 106.3 100.32
StubHub.com 210.2 105.1 100.1
QuinStreet 195.9 131.2 49.34
Wellness Research, Inc. 190.6 129.0 47.74
Google, Inc. 189.2 128.9 46.75
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Top Three Search Terms, August 2006
Company Search Term 1 Search Term 2 Search Term 3
eBay, Inc. hotmail maps gmail
NexTag.com ipod dell computers
Target Corporation games free+samples music
Yahoo Inc. ups fedex free+music
Time Warner Inc. mapquest dictionary mel+gibson
GUS Plc. free+credit
+report
ipod digital+cameras
Amazon.com, Inc. textbooks ipod tracfone
InterActiveCorp hotels travel car+rentals
Vonage Holdings Corp. at&t verizon+dsl wireless+internet
Orbitz orbitz airline+tickets american+airlines
Pickamortgage what+you+should
+know+about+
refinancing+
refinance+with
+bad+credit
refi+land
BizRate.com cell+phones halloween
+costumes
crocs
Cendant Corporation car+rentals car+rental rental+cars
Shopzilla International ladderback+chairs microsoft+word mary+jane+
pump++size+
+14
TheUseful sidekick+3 good+start+
nurser+formula
free+sony+ps3+
DADAmobile Inc. www.wwe-club.com charmed shakira
OnlineRewardCenter cheap+laptops lab+tops+for
+cheap+in+
las+vegas
ged+free+real
+test+accepted
Shop.com dictionary love+poems nfl
Interchange Corporation toyota unemployment bmw+motorcycles
Scottrade, Inc. ebay quotes stock+quotes
eWoss.com beta+tester tattoos “washing+soda+”
StubHub.com so+you+think
+you+can+dance
cheap+tickets wicked
QuinStreet quizzes myspace+quizzes college
Wellness Research, Inc. paris+hilton mariah+carey john+cena
Google, Inc. www.myspace.com map+to+dr+
hennessey+
1101+pine+
heights+avenue
directions
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, July 2006

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results””).

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