Advertising Placements by Industry and Top Sponsored Links, December 2006

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.


Advertising Breakdown by Industry, November and December 2006
Industry Total Impressions, November 2006
(M)
Total Impressions, December 2006
(M)
Change From Previous Month (%)
Automotive 7,860.5 7,251.2 -7.75
Business to business 6,158.4 5,190.5 -15.72
Consumer goods 3,133.1 10,257.7 -21.89
Entertainment 10,778.7 13,422.7 24.53
Financial services 66,532.3 76,014.7 14.25
Hardware and electronics 6,289.8 8,087.9 28.59
Health 5,397.0 5,460.7 1.18
Public services 23,140.3 14,625.1 -36.80
Retail goods and services 52,302.3 56,234.2 7.52
Software 4,327.6 4,012.6 -7.28
Telecommunications 26,544.3 34,864.2 31.34
Travel 8,285.8 7,259.2 -12.39
Web media 63,043.2 54,290.4 -13.88
Source: Nielsen//NetRatings, 2006


Advertising Breakdown by Ad Unit Types, December 2006
Industry Flash, Generic (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 3,262.6 742.5 421.9 1,765.2 1,058.9
Business to business 897.5 80.1 2,148.7 1,360.5 703.8
Consumer goods 3,673.8 450.1 2,673.0 2,569.8 890.9
Entertainment 6,133.6 314.1 624.4 4,176.5 2,174.1
Financial services 13,252.0 484.5 2,799.2 15,218.3 44,260.6
Hardware and electronics 3,168.5 668.9 541.7 1,532.1 2,176.7
Health 1,992.9 484.2 1,039.3 1,686.3 258.0
Public services 3,097.2 75.8 1,022.4 2,776.4 7,653.3
Retail goods and services 9,187.8 2,188.5 13,380.2 10,774.7 20,703.1
Software 1,319.0 177.3 946.2 812.0 758.2
Telecommunications 15,154.8 993.1 880.6 10,071.3 7,764.3
Travel 2,401.1 198.5 1,803.3 1,590.0 1,266.4
Web media 9,981.0 724.1 13,301.0 11,176.9 19,107.3
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Sponsored Link Impressions, December 2006
Company Sponsored Link Impressions, December 2006 (M) Sponsored Link Impressions, November 2006 (M) Change From Previous Month (%)
eBay 3,871.3 3,068.0 26.19
Amazon.com 623.0 543.6 14.59
John Wiley & Sons Inc. 598.7 16.7 3,486.56
NexTag.com 579.4 706.4 -17.98
Time Warner Inc. 504.3 346.5 45.55
Vonage Holdings Corp. 408.5 250.2 63.25
BizRate.com 407.7 371.8 9.66
Shopzilla International 394.5 332.0 18.80
Target Corp. 372.9 372.6 0.07
Wal-Mart 360.0 318.4 13.09
Yahoo Inc. 303.7 312.5 -2.80
SoulMate Calculator 302.6 N/A N/A
Smarter Living 299.6 96.3 211.01
Overstock.com 287.9 210.9 36.53
Google Inc. 263.5 39.3 569.75
InterActiveCorp 263.0 254.3 3.41
The Walt Disney Co. 210.6 132.1 59.41
Smarter.com 209.4 159.7 31.17
Low.com 206.2 124.1 66.15
ComparisonWarehouse 205.6 N/A N/A
Shop.com 203.2 150.6 34.92
Pickamortgage 194.2 656.8 -70.43
Interchange Corp. 192.9 152.4 26.60
Business Financial Publishing 184.9 153.4 20.54
Eastman Communications Inc. 179.2 199.2 -10.08
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Top Three Search Terms, December 2006
Company Search Term 1 Search Term 2 Search Term 3
eBay ebay “transfer+dvd+to+vhs” ebay.com
Amazon.com cyber+monday nintendo+wii toys+r+us
John Wiley & Sons Inc. cliff+notes chemistry cancun,+mexico+information
Nextag Inc. ipod nintendo+ds digital+cameras
Time Warner Inc. mapquest britney+spears games
Vonage Holdings Corp. verizon comcast att
BizRate.com “transfer+dvd+to+vhs” cyber+monday nintendo+wii
Shopzilla International ice+bikes nokia+7240 creative+sound+cards
Target Corp. target.com sweet+potato+pie+recipes cappuccino+mix+suppliers
Wal-Mart nintendo+wii cyber+monday best+buy
Yahoo “transfer+dvd+to+vhs” dvd+digital+video+
stabilizer+software
battery+operated+scented+candles
SoulMate Calculator horoscopes poems love+quotes
Smarter Living southwest+airlines cheap+tickets airline+tickets
Overstock.com ebay amazon.com ebay.com
Google Inc. gmail ancient+egypt.com pay+online+@discovercard.com
InterActiveCorp expedia priceline travel
The Walt Disney Co. baby+names christmas+party+games christmas+crafts
Smarter.com video+stabilizer instrument+store anheuser+busch+collectible+
clydesdale+wagons
Low.com horses+for+sale mortgage+calculator grants
ComparisonWarehouse christmas+party+games play+station+games girdles
Shop.com cyber+monday dvd+digital+video+
stabilizer+software
nfl
Pickamortgage mortgage+refinancing+with+
bad+credit
consolidar+deudas maryland+mortgage+loan+
no+closing+cost+no+points
Interchange Corp. jefferson+hospital+fax+
directory+in+philadelphia
candies+in+stairs tires
Business Financial Publishing otcbb best+buy dividend-paying+blue-chip+stocks
Eastman Communications Inc. otcbb best+buy best buy
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, November 2006

Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).

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