Advertising Placements by Industry and Top Sponsored Links, December 2007
The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links. The data are provided by Nielsen Online.
Advertising Breakdown by Industry, November and December 2007 | |||
---|---|---|---|
Industry | Total Impressions, December 2007 (M) |
Total Impressions, November 2007 (M) |
Change From Previous Month (%) |
Automotive | 9,393.0 | 7,841.1 | 19.79 |
Business-to-business | 7,596.3 | 6,821.1 | 11.36 |
Consumer goods | 15,158.4 | 12,373.6 | 22.51 |
Entertainment | 9,547.6 | 15,698.8 | -39.18 |
Financial services | 91,852.2 | 100,420.5 | -8.53 |
Hardware and electronics | 9,966.0 | 9,024.5 | 10.43 |
Health | 5,759.5 | 5,560.8 | 3.57 |
Public services | 5,971.1 | 7,238.4 | -17.51 |
Retail goods and services | 47,919.8 | 37,226.0 | 28.73 |
Software | 4,232.5 | 4,519.8 | -6.36 |
Telecommunications | 28,796.0 | 16,487.6 | 74.65 |
Travel | 6,717.7 | 6,928.6 | -3.04 |
Web media | 86,966.8 | 92,524.8 | -6.01 |
Source: Nielsen Online, 2008 |
Advertising Breakdown by Ad Unit Type, December 2007 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
Automotive | 3,712.5 | 2,736.2 | 592.0 | 1,618.7 | 733.6 |
Business-to-business | 872.1 | 221.1 | 5,772.2 | 614.4 | 116.5 |
Consumer goods | 4,837.7 | 1,256.3 | 3,814.9 | 2,499.7 | 2,749.9 |
Entertainment | 2,699.4 | 560.7 | 4,407.0 | 1,356.7 | 523.8 |
Financial services | 22,431.5 | 508.3 | 2,691.3 | 11,676.6 | 54,544.6 |
Hardware and electronics | 3,211.5 | 771.1 | 1,195.3 | 996.5 | 3,791.7 |
Health | 1,829.5 | 324.1 | 2,285.8 | 1,146.7 | 173.4 |
Public services | 1,691.3 | 69.1 | 2,288.1 | 1,380.7 | 541.9 |
Retail goods and services | 6,956.8 | 792.6 | 17,931.6 | 7,143.3 | 15,095.6 |
Software | 1,766.7 | 205.0 | 1,501.0 | 573.8 | 186.1 |
Telecommunications | 12,593.1 | 3,686.0 | 1,149.6 | 4,522.8 | 6,844.5 |
Travel | 1,732.2 | 123.2 | 2,303.7 | 1,871.3 | 687.3 |
Web media | 2,996.8 | 109.5 | 40,635.0 | 5,145.5 | 38,080.0 |
Source: Nielsen Online, 2008 |
Top 25 Companies by Sponsored Link Impressions, December 2007 | |||
---|---|---|---|
Company | Sponsored Link Impressions, December 2007 (M) | Sponsored Link Impressions, November 2007 (M) | Change From Previous Month (%) |
Whohasacrushonyou.com | 6,211.0 | 8,910.5 | -30.30 |
Zencon Technologies | 4,517.7 | 7,897.0 | -42.79 |
Anastasia Intl. | 2,725.1 | 1,039.4 | 162.18 |
True | 2,315.7 | 2,246.5 | 3.08 |
Batanga | 1,890.5 | 1,354.8 | 39.55 |
Going | 1,872.4 | 175.9 | 964.52 |
SeenOn | 1,819.1 | 363.7 | 400.20 |
RealNetworks | 1,690.8 | 168.3 | 904.78 |
New Horizons | 1,585.8 | 1,939.7 | -18.25 |
Horror Entertainment | 1,561.0 | 3,028.6 | -48.46 |
Yahoo | 1,475.3 | 2,037.7 | -27.60 |
eBay | 1,293.8 | 1,599.3 | -19.10 |
QuinStreet | 1,261.5 | 1,799.3 | -29.89 |
Product Partners | 1,197.6 | 1,087.1 | 10.16 |
DevStreet | 1,133.2 | 301.3 | 276.06 |
Wu-Yi Source | 1,130.7 | 63.3 | 1,687.47 |
Amazon.com | 917.8 | 648.0 | 41.64 |
Mate1.com | 901.7 | 838.0 | 7.60 |
Sony Corp. | 900.2 | 772.1 | 16.58 |
Classified Ventures | 888.8 | 46.7 | 1,803.10 |
Singlesnet.com | 869.1 | 210.5 | 312.89 |
OurStage | 839.8 | 315.1 | 166.53 |
Hula Hearts | 835.6 | 254.6 | 228.21 |
e-Unity Corp. | 820.6 | 604.5 | 35.74 |
Table For Six | 773.8 | 873.3 | -11.39 |
Source: Nielsen Online, 2008 |
Top 25 Companies by Top Three Search Terms, December 2007 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
Whohasacrushonyou.com | n/a | n/a | n/a |
Zencon Technologies | blackplanet | thai+movie+star.com | seniorpeoplemeet |
Anastasia Intl. | russian+personals | match.com | plentyoffish |
True | match.com | chat+rooms | chat |
Batanga | free+music+downloads | akon+remix | chris+brown |
Going | activities | hip+hop+clubs+in+nyc | chicago+plays+and+shows |
SeenOn | www.hannah+montana.com | hannah+montana+clothing | robin+williams+comedy |
RealNetworks | games | free+music+downloads | free+music |
New Horizons | microsoft+word | horizon | horizon.com |
Horror Entertainment | faces+of+death | japanese+horror+film | free+e-cards |
Yahoo | deal+or+no+deal | song+lyrics | thai+movie+star.com |
eBay | ebay | ebay.com | schon+cues |
QuinStreet | search.netzero.net/search | colleges | baby+names |
Product Partners | p90x | p90x+for+sale | cheapest+p90x |
DevStreet, Inc. | email+account | foreign+exchange | mail.iclinc.net/exchange |
Wu-Yi Source | yahoo | yahoo.com | |
Amazon.com | schon+cues | lautzenheiser | amazon.com |
Mate1.com | match.com | adultfriendfinder | fling.com |
Sony Corp. | playstation+3 | ps3 | music+videos |
Classified Ventures | mr2 | used+cars | cars |
Singlesnet.com | singlesnet | singlesnet.com | chat+rooms |
OurStage | rapmuzik | www.rap+music.com | country+music+artist |
Hula Hearts | videos | free+cards | cards |
e-Unity Corporation | chat | tennis+in+ny | gyms |
Table For Six | chat+rooms | chat+room | philippine+women |
Source: Nielsen Online, 2008 |
View: Advertising Placements by Industry and Top Sponsored Links, November 2007
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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