Advertising Placements by Industry and Top Sponsored Links, December 2008

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, December 2008
Industry Total Impressions, December 2008 (M) Change From Previous Month (%)
Automotive 9,322.0 12
Business-to-business 2,199.0 -22
Consumer goods 10,277.1 4
Entertainment 5,118.4 21
Financial services 37,408.7 -2
Hardware and electronics 5,852.1 72
Health 6,650.9 -17
Public services 5,837.9 -24
Retail goods and services 30,767.3 18
Software 1,792.7 -24
Telecommunications 23,333.9 1
Travel 7,258.6 -3
Web media 18,551.0 -23
Total 164,369.4 -1
Source: Nielsen Online, 2009


Top 25 Companies by Sponsored Link Impressions, December 2008
Company Sponsored Link Impressions, December 2008 (M)
Amazon.com Inc. 983.6
Wu-Yi Source 774.3
eBay 713.3
Apple Computer Inc. 702.6
Viacom Inc. 586.2
Microsoft Corp. 537.2
InterActiveCorp 533.9
Target Corp. 415.2
Vivendi SA 373.8
e-Unity Corp. 360.7
Yahoo Inc. 351.8
NexTag Inc. 330.5
Spark Networks 321.2
Google 272.7
Experian Group Ltd. 254.4
Signet Group 245.5
adidas AG 231.0
American International Group 216.9
Voipax 215.5
Conservatory of Recording Arts and Sciences 215.5
PeopleFinders.com 204.1
Smarter.com 202.5
BizRate 180.4
Virgin Entertainment Group 171.2
American Laser Centers 167.6
Source: Nielsen Online, 2009

Related reading

hillary-clinton-text-message-signup
pokemon go
Five tips to maximise the content ROI for every industry
hp
<