Advertising Placements by Industry and Top Sponsored Links, December 2008
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, December 2008 | |||
|---|---|---|---|
| Industry | Total Impressions, December 2008 (M) | Change From Previous Month (%) | |
| Automotive | 9,322.0 | 12 | |
| Business-to-business | 2,199.0 | -22 | |
| Consumer goods | 10,277.1 | 4 | |
| Entertainment | 5,118.4 | 21 | |
| Financial services | 37,408.7 | -2 | |
| Hardware and electronics | 5,852.1 | 72 | |
| Health | 6,650.9 | -17 | |
| Public services | 5,837.9 | -24 | |
| Retail goods and services | 30,767.3 | 18 | |
| Software | 1,792.7 | -24 | |
| Telecommunications | 23,333.9 | 1 | |
| Travel | 7,258.6 | -3 | |
| Web media | 18,551.0 | -23 | |
| Total | 164,369.4 | -1 | |
| Source: Nielsen Online, 2009 | |||
| Top 25 Companies by Sponsored Link Impressions, December 2008 | |||||
|---|---|---|---|---|---|
| Company | Sponsored Link Impressions, December 2008 (M) | ||||
| Amazon.com Inc. | 983.6 | ||||
| Wu-Yi Source | 774.3 | ||||
| eBay | 713.3 | ||||
| Apple Computer Inc. | 702.6 | ||||
| Viacom Inc. | 586.2 | ||||
| Microsoft Corp. | 537.2 | ||||
| InterActiveCorp | 533.9 | ||||
| Target Corp. | 415.2 | ||||
| Vivendi SA | 373.8 | ||||
| e-Unity Corp. | 360.7 | ||||
| Yahoo Inc. | 351.8 | ||||
| NexTag Inc. | 330.5 | ||||
| Spark Networks | 321.2 | ||||
| 272.7 | |||||
| Experian Group Ltd. | 254.4 | ||||
| Signet Group | 245.5 | ||||
| adidas AG | 231.0 | ||||
| American International Group | 216.9 | ||||
| Voipax | 215.5 | ||||
| Conservatory of Recording Arts and Sciences | 215.5 | ||||
| PeopleFinders.com | 204.1 | ||||
| Smarter.com | 202.5 | ||||
| BizRate | 180.4 | ||||
| Virgin Entertainment Group | 171.2 | ||||
| American Laser Centers | 167.6 | ||||
| Source: Nielsen Online, 2009 | |||||
