Advertising Placements by Industry and Top Sponsored Links, February 2008
The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, January 2008 and February 2008 | |||
|---|---|---|---|
| Industry | Total Impressions, February 2008 (M) |
Total Impressions, January 2008 (M) |
Change From Previous Month (%) |
| Automotive | 8,683.4 | 4,538.9 | 0.91 |
| Business-to-business | 4,226.5 | 5,573.4 | -0.24 |
| Consumer goods | 12,411.2 | 14,139.6 | -0.12 |
| Entertainment | 7,134.1 | 7,146.8 | 0.00 |
| Financial services | 64,358.1 | 76,316.7 | -0.16 |
| Hardware and electronics | 5,665.7 | 8,428.3 | -0.33 |
| Health | 7,353.1 | 8,050.1 | -0.09 |
| Public services | 9,810.5 | 8,835.0 | 0.11 |
| Retail goods and services | 46,826.6 | 51,748.1 | -0.10 |
| Software | 5,939.6 | 5,297.9 | 0.12 |
| Telecommunications | 24,162.9 | 18,773.6 | 0.29 |
| Travel | 8,542.5 | 7,675.5 | 0.11 |
| Web media | 72,324.2 | 79,871.8 | -0.09 |
| Source: Nielsen Online, 2008 | |||
| Advertising Breakdown by Ad Unit Type, February 2008 (M) | |||||
|---|---|---|---|---|---|
| Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
| Automotive | 2,726.0 | 1,310.0 | 492.9 | 2,474.7 | 1,679.8 |
| Business-to-business | 756.7 | 57.0 | 2,069.4 | 1,273.0 | 70.4 |
| Consumer goods | 3,481.3 | 814.7 | 4,421.0 | 3,192.8 | 501.4 |
| Entertainment | 3,613.9 | 414.0 | 1,551.2 | 1,328.9 | 226.1 |
| Financial services | 17,556.3 | 453.5 | 2,787.4 | 11,843.5 | 31,717.4 |
| Hardware and electronics | 2,111.6 | 378.7 | 247.0 | 460.7 | 2,467.7 |
| Health | 2,241.4 | 202.1 | 2,765.7 | 1,871.5 | 272.4 |
| Public services | 2,548.7 | 76.0 | 1,600.4 | 2,244.7 | 3,340.5 |
| Retail goods and services | 7,186.8 | 514.0 | 18,638.2 | 7,950.6 | 12,536.9 |
| Software | 2,031.8 | 94.9 | 600.7 | 2,238.9 | 973.3 |
| Telecommunications | 7,212.2 | 420.4 | 1,307.9 | 4,716.2 | 10,506.3 |
| Travel | 2,870.7 | 147.9 | 2,771.8 | 2,265.9 | 486.2 |
| Web media | 7,060.8 | 89.1 | 19,321.9 | 6,359.0 | 39,493.4 |
| Source: Nielsen Online, 2008 | |||||
| Top 25 Companies by Sponsored Link Impressions, February 2008 | |||
|---|---|---|---|
| Company | Sponsored Link Impressions, February 2008 (M) | Sponsored Link Impressions, January 2008 (M) | Change From Previous Month (%) |
| True | 6,158.8 | 2,492.6 | 1.47 |
| Wu-Yi Source | 4,047.8 | 3,750.5 | 0.08 |
| Singlesnet.com | 2,009.3 | 877.9 | 1.29 |
| Anastasia Intl. | 1,982.0 | 2,762.7 | -0.28 |
| Fave Media | 1,612.3 | 263.9 | 5.11 |
| Mate1.com | 1,408.1 | 637.2 | 1.21 |
| Zencon Technologies | 1,048.9 | 6,834.6 | -0.85 |
| eBay | 1,035.9 | 982.4 | 0.05 |
| Boost Worldwide | 1,011.3 | 2,895.1 | -0.65 |
| Table For Six* | 910.4* | 500.9* | 0.82* |
| internetmadesimple.com | 822.0 | 740.0 | 0.11 |
| Yahoo | 798.0 | 1,063.4 | -0.25 |
| InterActiveCorp | 744.3 | 600.4 | 0.24 |
| Too Lazy | 675.9 | 30.3 | 21.29 |
| International Networks | 613.5 | 1.9 | 322.08 |
| Ourstage.com | 552.3 | 934.0 | -0.41 |
| Experian Group Ltd. | 540.9 | 690.8 | -0.22 |
| Shopzilla Intl | 509.9 | 336.6 | 0.51 |
| Hollywood Media | 486.3 | 201.5 | 1.41 |
| Time Warner Inc. | 473.4 | 197.0 | 1.40 |
| Fidelity Investments | 422.6 | 423.1 | 0.00 |
| FilipinaHeart.com | 390.0 | 239.5 | 0.63 |
| e-Unity Corp. | 361.2 | 1,056.1 | -0.66 |
| Amazon.com | 339.2 | 587.4 | -0.42 |
| General Electric | 318.6 | 298.2 | 0.07 |
| Source: Nielsen Online, 2008
*After these data were published, Nielsen Online said it learned that the impression counts for Table for Six were inflated, citing an ad collection issue with its sponsored link impressions on MySpace.com. It said the issue has been fixed and the data should be normalized effective the week ending April 20, 2008. |
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| Top 25 Companies by Top Three Search Terms, February 2008 | |||
|---|---|---|---|
| Company | Search Term 1 | Search Term 2 | Search Term 3 |
| True | match.com | chat+rooms | adam4adam |
| Wu-Yi Source | weight+watchers | oprah.com | jenny+craig |
| Singlesnet.com | singlesnet.com | chat+rooms | free+chat |
| Anastasia Intl. | mail+order+brides | european. single.women. |
beautiful+women |
| Fave Media | ups | blackhawks +tickets |
costumes |
| Mate1.com | match.com | match | java+chat+room |
| Zencon Technologies | blackpeoplemeet | match.com | blackplanet |
| eBay | ebay | ebay.com | www.ebay.com |
| Boost Worldwide | boostmobile.com | ringtones | prepaid+phones |
| Table For Six | chat+rooms | chat+room | sacramento, +california+ speed+dating |
| internetmadesimple.com | weight+watchers | hgtv.com | webmd.com |
| Yahoo | monster.com | zip+codes | yahoo+personals |
| InterActiveCorp | match.com | expedia.com | priceline |
| Too Lazy | N/A | N/A | N/A |
| International Networks | chinese+new +year |
chinese+new+ year+dragons |
chinese+new+ year,+dragon |
| Ourstage.com | great+american +song+contest |
songwriting +contest |
sell+music+ on+my+site |
| Experian Group Ltd. | free+credit+report | endurance+ saddle+pads |
credit+report |
| Shopzilla Intl | peppers+sun +glasses |
chargers+jackets | grapevine+trees |
| Hollywood Media | “same+day+ tickets+for +broadway +shows”+ |
chicago+shows | chicago+musicals |
| Time Warner Inc. | mapquest | map+quest | aol |
| Fidelity Investments | car+insurance | stock | united+healthcare |
| FilipinaHeart.com | philippines | mail+order+ brides+ philippines |
philippines+lady |
| e-Unity Corp. | chat+for+kids | single.net | travel+groups +singles |
| Amazon.com | turbo+tax | r2-d2+action+figure | turbotax |
| General Electric | hsn | free+horoscope | ovulation+ calendar |
| Source: Nielsen Online, 2008 | |||
View: Advertising Placements by Industry and Top Sponsored Links, January 2008
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms
- Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
- Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
- Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
- Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
- Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).
