StatsAd Industry MetricsAdvertising Placements by Industry and Top Sponsored Links, February 2009

Advertising Placements by Industry and Top Sponsored Links, February 2009

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, February 2009
Industry Total Impressions, February 2009 (M) Change From Previous Month (%)
Automotive 5,277.7 60.0
Business-to-business 3,222.6 -36.0
Consumer goods 9,911.7 22.0
Entertainment 5,573.6 13.0
Financial services 26,204.5 16.0
Hardware and electronics 2,080.0 21.0
Health 11,275.1 28.0
Public services 6,875.2 0.0
Retail goods and services 21,637.0 -13.0
Software 6,529.2 81.0
Telecommunications 20,244.2 -2.0
Travel 6,644.9 -9.0
Web media 28,680.0 -6.0
Total 154,155.6 -3.0
Source: Nielsen Online, 2009
Top 25 Companies by Sponsored Link Impressions, February 2009
Company Sponsored Link Impressions, February 2009 (M)
Cadbury Schweppes 808.9
InterActiveCorp 716.0
eBay 599.3
Zencon Technologies LLC 455.5
Amazon.com 445.2
Yahoo Inc. 295.1
Target Corp. 277.8
NexTag Inc. 263.2
Bank of America Corp. 259.7
Joost NV 259.7
Apple Store 248.2
Vivendi Universal SA 229.6
Rail Europe Inc. 208.1
Priceline.com 181.7
Kayak.com 177.4
Smarter.com 162.0
Core Health Systems 160.4
Microsoft Corp. 156.8
InterContinental Hotels Group 154.2
Spark Networks Inc. 152.5
Interchange Corp. 152.3
BizRate 151.1
Top Logo Ringtone 132.6
Nexon Corp. 124.1
E-Trade Financial 122.8
Source: Nielsen Online, 2009

Related Articles

The evolution of display: How is advertisers' use of display advertising changing?

Ad Industry Metrics The evolution of display: How is advertisers' use of display advertising changing?

8m Rebecca Sentance
What can advertising spend tell us about the future of social networks?

Ad Industry Metrics What can advertising spend tell us about the future of social networks?

9m Rebecca Sentance
Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

Actionable Analysis Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

9m Clark Boyd
The Year Ahead: Top Resolutions for Digital Advertisers

Ad Industry Metrics The Year Ahead: Top Resolutions for Digital Advertisers

11m Chad Bronstein
Do ad blockers hold the clue to the future of advertising?

Ad Industry Metrics Do ad blockers hold the clue to the future of advertising?

1y Tim Flagg
Our four favourite findings from the ClickZ Digital Advertising Breakfast

Actionable Analysis Our four favourite findings from the ClickZ Digital Advertising Breakfast

9m Leonie Mercedes
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Ad blocker use continues to grow rapidly

Ad Industry Metrics Ad blocker use continues to grow rapidly

10m Al Roberts