Advertising Placements by Industry and Top Sponsored Links, February 2009

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, February 2009
Industry Total Impressions, February 2009 (M) Change From Previous Month (%)
Automotive 5,277.7 60.0
Business-to-business 3,222.6 -36.0
Consumer goods 9,911.7 22.0
Entertainment 5,573.6 13.0
Financial services 26,204.5 16.0
Hardware and electronics 2,080.0 21.0
Health 11,275.1 28.0
Public services 6,875.2 0.0
Retail goods and services 21,637.0 -13.0
Software 6,529.2 81.0
Telecommunications 20,244.2 -2.0
Travel 6,644.9 -9.0
Web media 28,680.0 -6.0
Total 154,155.6 -3.0
Source: Nielsen Online, 2009

Top 25 Companies by Sponsored Link Impressions, February 2009
Company Sponsored Link Impressions, February 2009 (M)
Cadbury Schweppes 808.9
InterActiveCorp 716.0
eBay 599.3
Zencon Technologies LLC 455.5
Amazon.com 445.2
Yahoo Inc. 295.1
Target Corp. 277.8
NexTag Inc. 263.2
Bank of America Corp. 259.7
Joost NV 259.7
Apple Store 248.2
Vivendi Universal SA 229.6
Rail Europe Inc. 208.1
Priceline.com 181.7
Kayak.com 177.4
Smarter.com 162.0
Core Health Systems 160.4
Microsoft Corp. 156.8
InterContinental Hotels Group 154.2
Spark Networks Inc. 152.5
Interchange Corp. 152.3
BizRate 151.1
Top Logo Ringtone 132.6
Nexon Corp. 124.1
E-Trade Financial 122.8
Source: Nielsen Online, 2009

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