Advertising Placements by Industry and Top Sponsored Links, January 2009

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, January 2009
Industry Total Impressions, January 2009 (M) Change From Previous Month (%)
Automotive 3,293.1 -65
Business-to-business 4,949.2 125
Consumer goods 8,095.2 -21
Entertainment 6,435.9 26
Financial services 31,181.6 -17
Hardware and electronics 2,627.9 -55
Health 8,812.4 32
Public services 6,897.4 18
Retail goods and services 24,944.6 -15
Software 3,602.3 101
Telecommunications 20,753.8 -11
Travel 7,330.5 1
Web media 30,140.4 61
Total 159,064.3 -3
Source: Nielsen Online, 2009


Top 25 Companies by Sponsored Link Impressions, January 2009
Company Sponsored Link Impressions, January 2009 (M)
eBay 782.0
adidas AG 724.1
Spark Networks Inc. 720.4
InterActiveCorp 660.9
Vivendi Universal S.A. 559.9
Amazon.com 524.2
Viacom Inc. 417.5
NexTag Inc. 406.3
e-Unity Corp. 401.0
Zencon Technologies LLC 368.3
Microsoft Corp. 353.5
Yahoo Inc. 332.9
West Valley College 287.4
PeopleFinders.com 279.6
Google 256.9
The Restored Church of God 253.7
Target Corp. 252.8
Discovery Communications Inc. 236.2
Conservatory of Recording Arts and Sciences 229.3
Smilebox Inc. 216.9
Smarter.com 191.2
Core Health Systems 190.0
InfoSpace 179.4
Interchange Corp. 176.5
BizRate 163.6
Source: Nielsen Online, 2009

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