Advertising Placements by Industry and Top Sponsored Links, July 2006

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.


Advertising Breakdown by Industry, June and July 2006
Industry Total Impressions July 2006
(M)
Total Impressions June 2006
(M)
Change From Previous Month (%)
Automotive 3,624.1 4,406.6 -17.76
Business to business 5,361.6 5,108.6 4.95
Consumer goods 6,199.0 7,396.2 -16.19
Entertainment 5,229.5 4,100.1 27.55
Financial services 51,737.8 50,226.2 3.01
Hardware and electronics 5,834.2 7,754.5 -24.76
Health 4,460.9 4,045.1 10.28
Public services 22,125.2 14,027.0 57.73
Retail goods and services 44,554.2 44,021.3 1.21
Software 3,349.3 3,066.7 9.22
Telecommunications 22,442.1 36,206.7 -38.02
Travel 9,093.9 8,583.7 5.94
Web media 47,970.0 49,338.3 -2.77
Source: Nielsen//NetRatings, 2006


Advertising Breakdown by Ad Unit Types, July 2006
Industry Flash (Generic) (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 1,989.4 179.0 356.4 954.4 144.9
Business to business 497.1 18.9 2,613.3 1,273.4 958.9
Consumer goods 2,275.4 350.4 1,598.8 1,726.6 247.8
Entertainment 2,649.0 496.2 355.1 1,250.0 479.3
Financial services 7,130.0 292.9 4,063.2 11,478.6 28,773.2
Hardware and electronics 2,045.0 198.9 378.7 1,869.0 1,342.6
Health 1,889.1 123.5 948.0 1,396.2 104.0
Public services 1,365.0 44.5 1,364.8 4,774.8 14,576.1
Retail goods and services 9,593.0 278.8 13,411.3 13,238.9 8,032.3
Software 760.8 518.2 773.0 1,129.0 168.4
Telecommunications 9,454.6 78.8 1,025.7 9,175.9 2,707.2
Travel 3,289.4 86.9 3,087.7 2,063.6 566.3
Web media 11,029.7 100.2 14,817.8 12,912.0 9,110.3
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Number of Sponsored Link Impressions, June and July 2006
Company Sponsored Link Impressions, – July 2006 (M) Sponsored Link Impressions,- June 2006 (M) Change From Previous Month (%)
eBay, Inc. 3,102.0 3,085.2 0.54
NexTag.com 786.4 826.6 -4.86
Target Corporation 536.5 363.5 47.60
InterActiveCorp 477.8 396.0 20.66
Yahoo Inc. 435.0 358.0 21.51
Orbitz 406.9 366.1 11.15
Vonage Holdings Corp. 403.2 442.6 -8.90
Amazon.com, Inc. 370.0 349.5 5.89
Time Warner Inc. 342.4 402.7 -14.96
GUS Plc. 319.8 428.5 -25.38
BizRate.com 306.7 312.4 -1.82
Scottrade, Inc. 301.5 243.1 24.03
Cendant Corporation 300.1 296.8 1.14
NextStudent 294.3 433.3 -32.07
DADAmobile Inc. 290.4 186.2 56.00
Shopzilla International 273.5 245.7 11.33
Shop.com 271.9 277.2 -1.94
Interchange Corporation 229.4 197.7 16.03
TheUseful 220.9 166.0 33.11
Pickamortgage 191.5 118.4 61.72
Overstock.com 185.8 194.4 -4.45
Best-price.com 179.8 161.5 11.31
Toseeka.com 179.1 303.8 -41.04
SideStep 170.8 145.0 17.77
Dell Computer Corporation 161.9 152.7 6.02
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Top Three Search Terms, July 2006
Company Search Term 1 Search Term 2 Search Term 3
eBay, Inc. myspace gmail hotmail
NexTag.com dell ipod canon+bubble+jet+
s300+printer
Target Corporation high+school
+musical
dog+backgrounds furniture
InterActiveCorp hotels travel airline+tickets
Yahoo Inc. heelys free+downloads fedex
Orbitz orbitz delta+airlines united+airlines
Vonage Holdings Corp. verizon+dsl vonage dsl+providers
Amazon.com, Inc. tom+zart narnia+movie+review ipod
Time Warner Inc. mapquest miss+universe aim+express
GUS Plc. free+credit+report polka+dot+purse alfred+hitchcock+
dvd+rebecca
BizRate.com airlines sidekick+3 paintball+guns
Scottrade, Inc. ebay scottrade “g.g.”
Cendant Corporation car+rentals car+rental airline+tickets
NextStudent student+loans scholarship texas+scholarships
DADAmobile Inc. free+chat www.wwe-club.com free+ringtones
Shopzilla International asolo+xenon
+hiking+shoes
john+cena ginger+cookies
Shop.com wwe harry+potter maps
Interchange Corporation www.edge+x.com unemployment teen+jobs
TheUseful sidekick+3 free+makeup+samples discover+card
Pickamortgage government+programs
+with+lower+mortgage
+refinancing+rates
+for+fixed+income
+disabled+couples
refinance+companies home+equity+loans
Overstock.com pokemon dmv wwe
Best-price.com polka+dot+purse redemption+cards schleich
Toseeka.com grand canyon ups fafsa
SideStep hotels catalina+island hattiesburg,ms
Dell Computer Corporation dell wireless+internet cheap+laptops
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, June 2006

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results””).

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