Advertising Placements by Industry and Top Sponsored Links, June 2008
The number of ad impressions by industry and sponsored link impressions by the top placing companies in June 2008.
Display ad impressions broken out by industry and sponsored link impressions by the companies placing the ads. Data are provided by Nielsen Online. From June 2008 and going forward Nielsen Online is unable to provide an industry breakout of ad impressions by type.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, June 2008 | |||
|---|---|---|---|
| Industry | Total Impressions, June 2008 (M) | Change From Previous Month (%) | |
| Automotive | 7,620.7 | -16 | |
| Business-to-business | 3,066.0 | -8 | |
| Consumer goods | 10,579.8 | -8 | |
| Entertainment | 11,501.1 | 2 | |
| Financial services | 44,189.8 | -12 | |
| Hardware and electronics | 4,585.6 | 30 | |
| Health | 3,659.5 | -29 | |
| Public services | 7,937.6 | -2 | |
| Retail goods and services | 20,985.3 | -30 | |
| Software | 6,324.1 | 94 | |
| Telecommunications | 31,447.6 | 20 | |
| Travel | 7,408.1 | -13 | |
| Web media | 43,585.0 | -31 | |
| Total impressions | 202,889.3 | -13 | |
| Source: Nielsen Online, 2008 | |||
| Top 20 Companies by Sponsored Link Impressions, June 2008 | |||||
|---|---|---|---|---|---|
| Company | Sponsored Link Impressions, June 2008 (M) | ||||
| True | 1,300.3 | ||||
| Regent University | 1,126.9 | ||||
| Wu-Yi Source | 1,078.7 | ||||
| eBay | 986.3 | ||||
| Internet Made Simple | 890.8 | ||||
| InterActiveCorp | 699.4 | ||||
| driverTV | 599.1 | ||||
| Yahoo | 537.3 | ||||
| Pickamortgage | 530.7 | ||||
| Sundance Channel | 523.9 | ||||
| Zencon Technologies LLC | 416.9 | ||||
| Dun & Bradstreet Inc. | 413.4 | ||||
| Institute of International Education | 395.2 | ||||
| Esurance | 373.4 | ||||
| NexTag Inc. | 361.6 | ||||
| Smarter.com | 343.0 | ||||
| Amazon.com | 340.4 | ||||
| Target Corp. | 338.7 | ||||
| Bertelsmann AG | 319.2 | ||||
| Microsoft | 311.1 | ||||
| Source: Nielsen Online, 2008 | |||||
