Advertising Placements by Industry and Top Sponsored Links, May 2006
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
Advertising Breakdown by Industry, Monthly Comparison | |||
---|---|---|---|
Industry | Total Impressions May 2006 (M) |
Total Impressions April 2006 (M) |
Change From Previous Month (%) |
Automotive | 3,256.0 | 3,351.6 | -2.85 |
Business-to-business | 7,086.1 | 7,564.3 | -6.32 |
Consumer goods | 7,012.1 | 6,561.7 | 6.86 |
Entertainment | 3,417.0 | 3,259.1 | 4.85 |
Financial services | 59,465.8 | 63,374.8 | -6.17 |
Hardware and electronics | 5,968.4 | 5,414.4 | 10.23 |
Health | 4,619.0 | 3,949.6 | 16.95 |
Public services | 15,156.3 | 16,067.2 | -5.67 |
Retail goods and services | 43,197.1 | 43,521.3 | -0.75 |
Software | 2,952.8 | 5,978.8 | -50.61 |
Telecommunications | 32,293.9 | 33,465.3 | -3.50 |
Travel | 9,910.2 | 10,135.9 | -2.23 |
Web sedia | 45,147.4 | 41,030.4 | 10.03 |
Source: Nielsen//NetRatings, 2006 |
Advertising Breakdown by Industry, Ad Unit Types | |||||
---|---|---|---|---|---|
Industry | Flash, Generic (M) | Rich Media (M) | Sponsored Link (M) | Standard Image (M) | Standard Image/Text Link (M) |
Automotive | 1,613.1 | 175.0 | 293.9 | 899.1 | 274.9 |
Business to business | 707.8 | 45.4 | 2,477.8 | 2,986.4 | 868.8 |
Consumer goods | 2,975.3 | 368.3 | 1,359.2 | 2,111.3 | 197.9 |
Entertainment | 1,282.3 | 256.6 | 396.5 | 1,220.5 | 261.2 |
Financial services | 8,488.7 | 320.9 | 4,242.7 | 10,412.4 | 36,001.2 |
Hardware and electronics | 1,763.4 | 69.1 | 328.8 | 1,730.5 | 2,076.7 |
Health | 1,932.2 | 118.5 | 802.9 | 1,546.3 | 219.1 |
Public services | 1,494.9 | 140.6 | 1,617.6 | 3,160.2 | 8,743.1 |
Retail goods and services | 7,052.4 | 310.3 | 12,049.8 | 13,416.4 | 10,368.2 |
Software | 1,039.8 | 44.7 | 737.7 | 1,006.5 | 124.1 |
Telecommunications | 8,400.9 | 139.9 | 1,118.4 | 18,935.5 | 3,699.2 |
Travel | 4,380.9 | 315.1 | 2,764.1 | 1,830.2 | 619.9 |
Web media | 8,380.4 | 147.3 | 13,546.6 | 12,630.1 | 10,443.0 |
Source: Nielsen//NetRatings, 2006 |
Top 25 Companies by Sponsored Link Impressions, April and May 2006 | |||
---|---|---|---|
Company | Sponsored Link Impressions, May 2006 (M) | Sponsored Link Impressions, April 2006 (M) | Change From Previous Month (%) |
eBay | 2,310.1 | 2,634.9 | -12.33 |
NexTag.com | 780.0 | 706.2 | 10.45 |
GUS Plc. | 421.4 | 656.3 | -35.80 |
Amazon.com | 420.9 | 390.3 | 7.85 |
InterActiveCorp | 419.6 | 399.0 | 5.17 |
Buongiorno Vitaminic SpA | 415.7 | 613.7 | -32.26 |
NextStudent | 408.5 | 631.0 | -35.27 |
Target Corp. | 372.9 | 395.9 | -5.79 |
Vonage Holdings Corp. | 371.5 | 135.0 | 175.12 |
Orbitz | 313.7 | 337.5 | -7.04 |
Yahoo Inc. | 306.3 | 492.9 | -37.85 |
BizRate.com | 293.4 | 349.3 | -16.01 |
Cendant Corp. | 293.4 | 313.8 | -6.50 |
Shop.com | 284.7 | 265.3 | 7.30 |
Toseeka.com | 249.9 | 270.2 | -7.51 |
Scottrade, Inc. | 240.0 | 238.5 | 0.63 |
Shopzilla International | 239.6 | 260.6 | -8.04 |
Microsoft Corp. | 234.7 | 306.3 | -23.38 |
Higher Education Loan Providers | 213.8 | 38.4 | 457.19 |
Time Warner | 198.9 | 220.3 | -9.70 |
Spicy Mint | 187.3 | 27.0 | 592.79 |
TheUseful | 177.7 | 33.8 | 425.74 |
Pickamortgage | 175.1 | 264.2 | -33.71 |
Flycell | 162.7 | 41.6 | 291.24 |
Interchange Corp. | 162.2 | 244.7 | -33.74 |
Source: Nielsen//NetRatings, 2006 |
Top 25 Companies by Top Three Search Terms, May 2006 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
eBay | ebay | myspace | dictionary |
NexTag.com | ipod | dell | airlines |
GUS Plc. | free+credit+report | ipod | credit+report |
Amazon.com | books | abner+doubleday | toys+r+us |
InterActiveCorp | airline+tickets | expedia | priceline |
Buongiorno Vitaminic SpA | tracfone | music | rbd |
NextStudent | student+loans | student+loan+ consolidation |
college+grants |
Target Corp. | games | paintball+guns | pictures |
Vonage Holdings Corp. | verizon+dsl | skype | |
Orbitz | orbitz | airline+tickets | american+airlines |
Yahoo Inc. | free+music | underground+ economy |
yahoo+personals |
BizRate.com | cheap+airline+ tickets |
cheap+tickets | airline+tickets |
Cendant Corp. | car+rentals | car+rental | american+airlines |
Shop.com | weather | baby+names | the+hun |
Toseeka.com | at&t | www.+comcast+ cable.com |
adult |
Scottrade, Inc. | scottrade | nyse | www.+scottrade |
Shopzilla International | tracfone | louis+vuitton | cheap+airline+ tickets |
Microsoft Corp. | hotmail | hotmail.com | earth |
Higher Education Loan Providers | consolidate+ student+loans |
student+loans | consolidate+loans |
Time Warner Inc. | mapquest | barbaro | baby+names |
Spicy Mint | horses | indy+500 | final+fantasy+7 |
TheUseful | american+idol | wood+splitters | playstation+3 |
Pickamortgage | refinance+fixed+ rate+cash+out |
dhimortgage+homes | home+appraisal+ refinance+high |
Flycell | free+ringtones | ringtones | ring+tones |
Interchange Corp. | weather | snakes | hair+styles |
Source: Nielsen//NetRatings, 2006 |
View: Advertising Placements by Industry and Top Sponsored Links, April 2006
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms