Advertising Placements by Industry and Top Sponsored Links, May 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
Advertising Breakdown by Industry, April and May 2007 | |||
---|---|---|---|
Industry | Total Impressions, May 2007 (M) |
Total Impressions, April 2007 (M) |
Change From Previous Month (%) |
Automotive | 7,212.6 | 5,718.2 | 26.13 |
Business-to-business | 4,868.6 | 5,138.5 | -5.25 |
Consumer goods | 11,053.0 | 7,938.6 | 39.23 |
Entertainment | 6,404.1 | 6,608.2 | -3.09 |
Financial services | 101,616.9 | 95,739.3 | 6.14 |
Hardware and electronics | 3,661.7 | 4,848.0 | -24.47 |
Health | 4,623.0 | 4,730.3 | -2.27 |
Public services | 13,490.0 | 14,130.0 | -4.53 |
Retail goods and services | 41,622.5 | 50,983.6 | -18.36 |
Software | 5,603.2 | 4,899.3 | 14.37 |
Telecommunications | 20,135.9 | 21,908.5 | -8.09 |
Travel | 9,861.3 | 10,406.8 | -5.24 |
Web media | 70,070.0 | 72,312.1 | -3.10 |
Source: Nielsen//NetRatings, 2007 |
Advertising Breakdown by Ad Unit Type, May 2007 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic (M) | Rich Media (M) | Sponsored Link (M) | Standard Image (M) | Standard Image/Text Link (M) |
Automotive | 2,800.0 | 750.8 | 1,520.2 | 1,511.6 | 630.0 |
Business to business | 777.5 | 96.3 | 2,927.1 | 910.4 | 157.2 |
Consumer goods | 5,756.8 | 600.4 | 2,380.0 | 1,918.9 | 397.0 |
Entertainment | 2,754.7 | 318.8 | 1,976.1 | 1,123.3 | 231.1 |
Financial services | 25,349.3 | 393.9 | 3,513.6 | 12,600.9 | 59,759.3 |
Hardware and electronics | 2,192.3 | 102.9 | 461.5 | 487.5 | 417.4 |
Health | 1,804.9 | 274.6 | 1,178.7 | 1,113.5 | 251.2 |
Public services | 2,292.5 | 42.2 | 1,830.8 | 4,116.3 | 5,208.2 |
Retail goods and services | 8,921.6 | 317.2 | 16,309.5 | 7,129.3 | 8,944.9 |
Software | 1,035.0 | 89.1 | 1,542.3 | 2,308.0 | 628.8 |
Telecommunications | 11,973.2 | 194.3 | 758.5 | 4,273.0 | 2,937.0 |
Travel | 3,501.3 | 235.9 | 3,116.3 | 2,171.3 | 836.5 |
Web media | 12,752.7 | 189.1 | 19,687.6 | 7,532.0 | 29,908.6 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Sponsored Link Impressions, May 2007 | |||
---|---|---|---|
Company | Sponsored Link Impressions, May 2007 (M) | Sponsored Link Impressions, April 2007 (M) | Change From Previous Month (%) |
eBay | 3,630.3 | 3,456.5 | 5.03 |
Spark Networks plc. | 2,102.7 | 3,608.9 | -41.74 |
True | 1,649.3 | 3,666.6 | -55.02 |
Experian | 1,202.0 | 1,128.9 | 6.47 |
Ford Motor Co. | 1,077.9 | 57.4 | 1,777.20 |
InterActiveCorp | 1,005.5 | 902.0 | 11.48 |
Edmunds.com | 927.6 | 76.8 | 1,108.13 |
Helium | 717.4 | 233.1 | 207.74 |
658.3 | 251.2 | 162.07 | |
Adobe Systems | 633.7 | 18.5 | 3,329.76 |
Terra Lycos S.A. | 633.5 | 7.3 | 8,604.52 |
Reunion.com | 585.3 | 821.0 | -28.71 |
Pickamortgage | 573.0 | 472.2 | 21.36 |
MyVideoDaily | 518.0 | 525.1 | -1.35 |
Yahoo | 515.2 | 453.8 | 13.53 |
Amazon.com | 495.1 | 379.4 | 30.51 |
Buongiorno Vitaminic SpA | 491.3 | 688.9 | -28.69 |
FUSE Networks | 429.5 | 91.8 | 367.71 |
InstantCast | 421.4 | 16.5 | 2,457.82 |
MicroNutra Health | 415.2 | 96.5 | 330.15 |
SinglesNet | 377.9 | 120.1 | 214.60 |
ThumbPlay | 374.5 | 4.8 | 7,652.58 |
Time Warner Inc. | 373.7 | 816.6 | -54.24 |
BizRate | 371.2 | 371.3 | -0.02 |
General Electric Company | 369.0 | 372.7 | -0.98 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Top Three Search Terms, May 2007 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
eBay | ebay | myspace | john+cena |
Spark Networks plc. | chat+rooms | chat | find a date now |
True | match.com | chat+rooms | chat |
Experian | free+credit +report |
panther+animals | blue+sky+ internet+service |
Ford Motor Co. | trucks | hybrid+cars | sport++car |
InterActiveCorp | travel | match.com | john+cena |
Edmunds.com | kelly+blue+book | honda | toyota |
Helium | blog | working+from +home |
essay+contest |
youtube.com | search+the+web | photobucket.com | |
Adobe Systems | java | java+download | adobe |
Terra Lycos S.A. | stacy+keibler | daddy+yankee | escuela+de+ cosmetologia +en+miami+florida |
Reunion.com | people+search | free+people +search |
find+people |
Pickamortgage | appraisal+for +refinancing |
fha+mortgage +loan |
trabajos+en+ casa+en+utah |
MyVideoDaily | cherish | sean+paul | yahoo.com |
Yahoo | ebay.com | yahoo+personals | lawrence+herzog |
Amazon.com | amazon.com | ebay | verizon+ wireless.com |
Buongiorno Vitaminic SpA | verizon+ wireless.com |
www.cingular.com | inpulse+ringback +tones |
FUSE Networks | music+videos | rad+girls | fuse |
InstantCast | casting+call | casting+calls | open+casting +calls,+nc |
MicroNutra Health | diabetes | obesity | metformin |
SinglesNet | singlesnet.com | singlesnet | chat+rooms |
ThumbPlay | cingular+ ringtones |
johnny+depp | ringtones |
Time Warner Inc. | mapquest | john+cena | hannah+montana |
BizRate | duratrax+ mini+quake |
wii | prednisone +without +prescription |
General Electric Company | disneyland | disney+world | dancing+with +the+stars |
Source: Nielsen//NetRatings, 2007 |
View: Advertising Placements by Industry and Top Sponsored Links, April 2007
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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