Advertising Placements by Industry and Top Sponsored Links, November 2006

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.


Advertising Breakdown by Industry, October and November 2006
Industry Total Impressions November 2006
(M)
Total Impressions October 2006
(M)
Change From Previous Month (%)
Automotive 7,923.8 8,475.4 -6.51
Business-to-business 6,799.2 6,368.6 6.76
Consumer goods 13,573.3 7,922.0 71.34
Entertainment 10,810.3 11,823.0 -8.57
Financial services 69,455.1 80,385.2 -13.60
Hardware and electronics 6,435.4 7,318.4 -12.07
Health 5,668.3 5,713.1 -0.78
Public services 23,312.7 24,264.8 -3.92
Retail goods and services 52,959.0 52,758.2 0.38
Software 4,337.7 3,360.4 29.08
Telecommunications 25,690.0 25,907.3 -0.84
Travel 9,432.4 7,552.3 24.89
Web sedia 64,120.0 58,264.2 10.05
Source: Nielsen//NetRatings, 2006


Advertising Breakdown by Ad Unit Types, November 2006
Industry Flash, Generic (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 3,735.3 512.5 305.7 2,521.2 849.1
Business to business 972.8 203.3 2,215.4 2,387.1 1,020.4
Consumer goods 4,015.7 711.8 1,926.5 5,420.1 1,499.2
Entertainment 5,973.4 526.9 472.0 2,372.9 1,465.0
Financial services 11,639.5 414.6 4,130.4 13,135.3 40,135.3
Hardware and electronics 2,803.5 426.7 408.5 1,348.4 1,448.2
Health 2,344.2 414.2 1,112.9 1,543.1 253.9
Public services 5,853.1 94.5 1,354.1 3,430.2 12,580.7
Retail goods and services 9,374.2 2,083.9 12,127.7 11,073.3 18,300.0
Software 2,028.4 222.0 823.8 748.7 514.8
Telecommunications 10,414.0 285.5 642.0 7,865.3 6,483.2
Travel 3,843.5 283.7 2,320.7 2,192.6 791.9
Web media 9,808.0 196.9 13,044.6 12,041.4 29,029.1
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Sponsored Link Impressions, November 2006
Company Sponsored Link Impressions, November 2006 (M) Sponsored Link Impressions, October 2006 (M) Change From Previous Month (%)
eBay 3,068.0 2,953.2 3.89
NexTag.com 706.4 685.6 3.04
GUS Plc. 696.3 996.6 -30.13
Pickamortgage 656.8 866.6 -24.21
Amazon.com 543.6 552.5 -1.60
Cendant Corp. 521.7 218.4 138.89
Target Corp. 372.6 352.7 5.66
BizRate.com 371.8 348.7 6.64
Time Warner Inc. 346.5 411.1 -15.71
Shopzilla International 332.0 348.9 -4.84
Wal-Mart 318.4 82.5 285.75
Yahoo Inc. 312.5 295.7 5.68
Capital One Financial Corp. 296.1 271.0 9.25
World Vision 276.4 575.1 -51.93
InterActiveCorp 254.3 322.9 -21.25
Vonage Holdings Corp. 250.2 159.8 56.59
Overstock.com 210.9 182.6 15.47
Eastman Communications Inc. 199.2 213.3 -6.58
Scottrade Inc. 182.4 168.5 8.25
cheapflights.com 175.8 27.9 530.93
GAIN Capital 169.1 111.0 52.39
The News Corporation Ltd. 161.0 77.0 109.42
Smarter.com 159.7 172.8 -7.60
Orbitz 157.1 307.6 -48.94
Business Financial Publishing 153.4 193.5 -20.73
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Top Three Search Terms, November 2006
Company Search Term 1 Search Term 2 Search Term 3
eBay ebay yahoo.com games
NexTag.com ipod tracfone ipods
GUS Plc. free+credit+report credit+report karaoke+revolution
+party+bundle+for
+playstation+2
Pickamortgage refinance+a+house
+with+bad+credit
1%+mortgage mortgage+payment
Amazon.com amazon.com toys+r+us playstation+3
Cendant Corp. american+airlines car+rental rental+cars
Target Corp. target.com pokemon recipes
BizRate.com wii nintendo+wii transfer+dvd
+to+vhs
Time Warner Inc. mapquest games maps
Shopzilla International halloween+costumes pumpkin+faces prom+dresses
Wal-Mart black+friday playstation+3 wii
Yahoo Inc. transfer+dvd
+to+vhs
ups monster.com
Capital One Financial Corp. credit+cards www.capitalone.com capitalone.com
World Vision aids+in+africa cambodia ethio+news
InterActiveCorp expedia travel match.com
Vonage Holdings Corp. verizon comcast verizon+dsl
Overstock.com ebay amazon.com ebay.com
Eastman Communications Inc. otcbb stock+analyst
+ratings
otc+insight
Scottrade Inc. ebay quotes scottrade
cheapflights.com southwest+airlines expedia travelocity.com
GAIN Capital e-currency+trading exchange+rate currency+exchange
The News Corporation Ltd. prison+break nfl family+guy
Smarter.com senior+camping
+discounts
occult+jewelry sheffield+dish+
cover+rectangular
Orbitz american + airlines orbitz cheap+tickets
Business Financial Publishing stock+splits marketwatch louis+navellier
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, October 2006

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).

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