Advertising Placements by Industry and Top Sponsored Links, November 2008

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, November 2008
Industry Total Impressions, November 2008 (M) Change From Previous Month (%)
Automotive 8,329.4 2
Business-to-business 2,827.3 -15
Consumer goods 9,881.0 4
Entertainment 4,239.8 -30
Financial services 38,251.3 -16
Hardware and electronics 3,395.2 23
Health 8,023.7 23
Public services 7,642.5 -10
Retail goods and services 25,362.9 14
Software 2,344.5 41
Telecommunications 23,199.3 -4
Travel 7,471.1 -12
Web media 24,050.5 2
Total 165,018.6 -3
Note: The AdRelevance data for advertising breakdown by industry were updated since the original posting.
Source: Nielsen Online, 2008


Top 25 Companies by Sponsored Link Impressions, November 2008
Company Sponsored Link Impressions, November 2008 (M)
True 4,563.1
Air Canada 845.8
eBay 698.5
InterActiveCorp 631.7
Wu-Yi Source 604.9
Amazon.com Inc. 505.4
Research In Motion Ltd. 477.8
StubHub Inc. 390.1
Google 373.0
Yahoo Inc. 361.2
FUSE Networks LLC 330.8
Target Corp. 329.6
Apple Computer Inc. 280.5
NexTag Inc. 269.7
IndieCharts.com 269.6
Israel Ministry of Tourism 249.1
Eric Hutchinson 245.4
Rader Programs 239.9
Viacom Inc. 239.1
Conservatory of Recording Arts and Sciences 223.2
Microsoft Corp. 201.3
Smarter.com 184.5
Countrywide Financial Corp. 171.4
Business.com Inc. 167.7
Interchange Corp. 158.0
Source: Nielsen Online, 2008

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