Advertising Placements by Industry and Top Sponsored Links, October 2006

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.


Advertising Breakdown by Industry, September and October 2006
Industry Total Impressions, October 2006
(M)
Total Impressions, September 2006
(M)
Change From Previous Month (%)
Automotive 8,475.4 6,937.5 22.17
Business to business 6,368.6 4,376.6 45.51
Consumer goods 7,922.0 7,737.3 2.39
Entertainment 11,823.0 13,395.3 -11.74
Financial services 80,385.2 67,875.2 18.43
Hardware and electronics 7,318.4 8,006.6 -8.59
Health 5,713.1 5,792.7 -1.37
Public services 24,264.8 21,413.7 13.31
Retail goods and services 52,758.2 47,921.3 10.09
Software 3,360.4 2,334.7 43.93
Telecommunications 25,907.3 21,368.2 21.24
Travel 7,552.3 7,827.8 -3.52
Web media 58,264.2 59,829.9 -2.62
Source: Nielsen//NetRatings, 2006


Advertising Breakdown by Ad Unit Types, October 2006 (M)
Industry Flash (Generic) (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 4,895.0 531.2 303.7 1,654.9 1,090.6
Business to business 865.7 40.9 2,404.5 2,499.3 558.2
Consumer goods 3,206.8 631.0 1,696.9 2,049.5 337.6
Entertainment 5,553.1 666.9 431.8 1,948.5 3,222.5
Financial services 9,499.6 440.2 5,205.9 13,831.9 51,407.6
Hardware and electronics 2,714.1 328.3 351.1 2,162.9 1,762.0
Health 2,186.9 247.1 1,485.2 1,558.4 235.4
Public services 2,673.2 84.0 1,962.1 6,095.5 13,450.0
Retail goods and services 7,892.3 533.4 12,571.9 13,160.1 18,600.5
Software 877.0 180.7 756.5 1,228.4 317.9
Telecommunications 10,283.4 231.0 619.1 7,923.1 6,850.8
Travel 3,003.5 67.3 2,213.3 1,760.4 507.8
Web media 10,370.2 222.5 15,898.7 11,236.3 20,536.6
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Number of Sponsored Link Impressions, September and October 2006
Company Sponsored Link Impressions, October 2006 (M) Sponsored Link Impressions, September 2006 (M) Change From Previous Month (%)
eBay Inc. 2,953.2 2,800.9 5.44
GUS Plc. 996.6 442.1 125.40
Pickamortgage 866.6 476.9 81.73
NexTag.com 685.6 629.5 8.91
World Vision 575.1 104.2 452.04
Amazon.com Inc. 552.5 552.8 -0.06
Time Warner Inc. 411.1 377.4 8.92
Target Corp. 352.7 397.4 -11.25
Shopzilla International 348.9 310.4 12.40
BizRate.com 348.7 313.7 11.14
InterActiveCorp 322.9 359.3 -10.12
Orbitz 307.6 319.6 -3.75
Yahoo Inc. 295.7 476.3 -37.92
Sanofi-Aventis 272.3 159.3 70.86
Capital One Financial Corp. 271.0 132.7 104.21
Cendant Corp. 218.4 237.2 -7.92
EZ4Search.com 215.9 63.0 242.88
Eastman Communications Inc. 213.3 70.2 203.69
Bosley 200.7 183.1 9.65
TheUseful 198.3 210.0 -5.57
Business Financial Publishing 193.5 124.4 55.61
Overstock.com 182.6 204.7 -10.77
OnTheWeb-Offer.com 179.5 158.8 13.05
Refinance Trust 178.3 99.8 78.70
Interchange Corp. 177.5 216.2 -17.93
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Top Three Search Terms, October 2006
Company Search Term 1 Search Term 2 Search Term 3
eBay Inc. ebay hotmail.com myspace.com
GUS Plc. myspace free+credit+report credit+report
Pickamortgage bad+credit+mortgage bad+credit+
home+financing
mortgage+rates
NexTag.com ipod system+mechanic+
mobile+toolkit
gps
World Vision darfur darfur+sudan hurricane
Amazon.com Inc. amazon.com ipod styling+equipment
Time Warner Inc. mapquest aol halloween+costumes
Target Corp. halloween+costumes halloween pictures
Shopzilla International halloween+costumes modelos chicas+calientes
BizRate.com halloween+costumes killifish prom+dresses
InterActiveCorp match.com travel hotels
Orbitz american+airlines united+airlines airline+tickets
Yahoo Inc. ups free+music match
Sanofi-Aventis heart+attack
+symptoms
side+effects+
of+blood+clots
coronary+arteries+
Capital One Financial Corp. credit+cards www.capitalone.com ford
Cendant Corp. car+rental united+airlines delta+airlines
EZ4Search.com used+sprint
+cell+phones
free+cross+
stitch+patterns
dsl+vs.+cable
Eastman Communications, Inc. jim+cramer best+buy otcbb
Bosley hair hair+restoration bosely+maryland
TheUseful spanish+translator sushi+making+kit peoplepc
Business Financial Publishing info+on+hypf+stocks
++for+october+15,2006
+and+2007
jim+cramer best+buy
Overstock.com ebay ashley+furniture overstock
OnTheWeb-Offer.com free+dvd+
burning+software
ipods mac
Refinance Trust refinance+interest+rate stlouistoday refinance
Interchange Corp. tires amish immigration
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, September 2006

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results””).

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