Advertising Placements by Industry and Top Sponsored Links, September 2006

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.


Advertising Breakdown by Industry, August and September 2006
Industry Total Impressions, September 2006
(M)
Total Impressions, August 2006
(M)
Change From Previous Month (%)
Automotive 6,937.5 4,493.2 54.40
Business to business 4,376.6 6,102.1 -28.28
Consumer goods 7,737.3 7,626.8 1.45
Entertainment 13,395.3 6,334.2 111.48
Financial services 67,875.2 69,406.9 -2.21
Hardware and electronics 8,006.6 12,280.1 -34.80
Health 5,792.7 4,819.2 20.20
Public services 21,413.7 27,371.5 -21.77
Retail goods and services 47,921.3 53,966.8 -11.20
Software 2,334.7 2,426.8 -3.79
Telecommunications 21,368.3 25,550.5 -16.37
Travel 7,827.8 8,315.0 -5.86
Web media 59,829.9 49,857.5 20.00
Source: Nielsen//NetRatings, 2006


Advertising Breakdown by Ad Unit Types, September 2006 (M)
Industry Flash (Generic) (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 4,176.4 222.3 296.3 1,700.8 541.7
Business to business 516.6 40.0 2,066.2 1,172.9 581.0
Consumer goods 2,779.1 576.6 2,030.5 1,824.2 527.0
Entertainment 7,514.6 855.5 468.8 2,070.3 2,486.1
Financial services 9,227.3 468.1 3,303.6 15,221.9 39,654.3
Hardware and electronics 3,105.1 373.7 321.8 2,350.7 1,855.3
Health 2,133.3 255.6 1,369.2 1,947.2 87.4
Public services 1,945.8 52.3 1,283.2 3,485.4 14,647.0
Retail goods and services 8,901.9 605.7 12,271.8 10,926.0 15,215.9
Software 557.9 174.9 702.0 743.6 156.4
Telecommunications 9,192.6 119.1 959.1 6,607.8 4,489.8
Travel 3,093.4 66.0 2,380.7 1,742.6 545.1
Web media 9,987.8 124.5 15,264.6 11,248.0 23,205.1
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Number of Sponsored Link Impressions, August and September 2006
Company Sponsored Link Impressions, September 2006 (M Sponsored Link Impressions, August 2006 (M) Change From Previous Month (%)
eBay Inc. 2,800.9 3,045.5 -8.03
NexTag.com 629.5 832.5 -24.39
Amazon.com Inc. 552.8 444.4 24.38
Vonage Holdings Corp. 525.2 409.6 28.22
Pickamortgage 476.9 360.0 32.48
Yahoo Inc. 476.3 486.5 -2.08
GUS Plc. 442.1 464.9 -4.90
Target Corp. 397.4 516.8 -23.10
Time Warner Inc. 377.4 476.4 -20.78
InterActiveCorp 359.3 419.2 -14.30
Orbitz 319.6 384.3 -16.85
BizRate.com 313.7 321.1 -2.28
Shopzilla International 310.4 302.0 2.79
ICON Health & Fitness Inc. 244.6 9.6 2,459.75
Cendant Corp. 237.2 304.4 -22.10
Interchange Corp. 216.2 221.5 -2.38
TheUseful 210.0 244.4 -14.07
Overstock.com 204.7 177.0 15.64
OnlineRewardCenter 193.5 234.0 -17.28
Bosley 183.1 62.6 192.60
Scottrade Inc. 176.1 215.6 -18.31
StubHub.com 170.4 210.2 -18.93
Toseeka.com 165.0 186.5 -11.56
Shop.com 164.8 226.1 -27.11
Microsoft Corp. 164.7 141.0 16.83
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Top Three Search Terms, September 2006
Company Search Term 1 Search Term 2 Search Term 3
eBay Inc. dictionary yahoo.com hotmail.com
NexTag.com dell ipod psp
Amazon.com Inc. amazon.com donald+in+
mathmagic+land
used+books
Vonage Holdings Corp. verizon+dsl att www.verizon.com
Pickamortgage how+to+refi+with+a+
low+interest+rate
compare+bank+
morgage+rates
refinance+student
+loan
Yahoo Inc. ups www.yahoo.com monster.com
GUS Plc. free+credit+report digital+camera credit+report
Target Corp. music shoes pictures
Time Warner Inc. steve+irwin dictionary crocodile+hunter
InterActiveCorp match.com expedia hotels.com
Orbitz orbitz cheap+tickets american+airlines
BizRate.com halloween+costumes stingray prom+dresses
Shopzilla International halloween+costumes stingray battery+additive
ICON Health & Fitness Inc. treadmill treadmills proform
Cendant Corp. car+rental continental+airlines hotels
Interchange Corp. snakes obituaries kwik+way+head+shop
TheUseful 13+free+ps3 hair cheap+storkcraft
+armoire+cherry
Overstock.com ebay.com furniture shoes
OnlineRewardCenter www.chico.com/free
+dogs
cheap+cell+phone
+from+nextel+
without+contract
ti-89+titanium+
graphing+calculator
Bosley hair+loss hair+replacement hairline+restoration
Scottrade Inc. ebay dow+jones stock+quotes
StubHub.com patriots+tickets us+open notre+dame
+football
Toseeka.com ask+jeeves australia+zoo gain+weight
Shop.com nfl fengshui crocodile+hunter
Microsoft Corp. hotmail.com ebay anna+nicole+smith
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, August 2006

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results””).

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