Advertising Placements by Industry and Top Sponsored Links, September 2008

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, September 2008
Industry Total Impressions, September 2008 (M) Change From Previous Month (%)
Automotive 8,330.9 0
Business-to-business 3,100.5 6
Consumer goods 9,295.1 -13
Entertainment 5,896.1 17
Financial services 40,416.9 -14
Hardware and electronics 3,212.7 -40
Health 6,440.5 41
Public services 9,912.6 18
Retail goods and services 24,595.4 -7
Software 2,136.8 8
Telecommunications 19,707.9 3
Travel 8,290.6 30
Web media 23,697.4 -5
Total 165,033.3 -4
Source: Nielsen Online, 2008


Top 25 Companies by Sponsored Link Impressions, September 2008
Company Sponsored Link Impressions, September 2008 (M)
True 1,197.9
Internet Made Simple 1,194.9
Wu-Yi Source 999.8
eBay 871.5
InterActiveCorp 748.3
Zencon Technologies LLC 627.9
Israel Ministry of Tourism 538.3
Yahoo 536.2
Target Corp. 337.3
Amazon.com Inc. 333.6
Honda Motor Co. Ltd. 322.9
Rail Europe Group 284.7
Movers.com 251.7
Research In Motion Limited 250.1
Experian Group Ltd. 233.9
NexTag Inc. 231.8
Smarter.com 218.9
Travelport Corporate Solutions Inc. 212.4
Money And Markets 198.1
Business.com Inc. 194.0
InterContinental Hotels Group PLC 182.3
Microsoft Corp. 180.9
BizRate 177.6
UGO Networks Inc. 177.5
Bottom Line Publications 175.8
Source: Nielsen Online, 2008

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