Advertising Placements by Industry, January 2008 and January 2009
A comparison of display ad placements by vertical from January 2008 and January 2009.
A comparison of display ad placements by vertical from January 2008 and January 2009.
A comparison of display ads between January 2008 and January 2009 shows a 31.6 percent decrease in the number of impressions. The data are provided by Nielsen Online. The data are provided by Nielsen Online.
Advertising Breakdown by Industry, January 2008 and January 2009 | ||||
---|---|---|---|---|
Industry | Total Impressions, January 2008 (M) | Total Impressions, January 2009 (M) | Year-Over-Year Change* (%) | |
Automotive | 4,279.2 | 3,295.2 | -23 | |
Business-to-business | 2,394.6 | 5,045.2 | 110.7 | |
Consumer goods | 9,076.6 | 8.096.2 | -10.8 | |
Entertainment | 4.928.6 | 6.425.3 | 30.37 | |
Financial services | 75,035.4 | 31,181.6 | -58.44 | |
Hardware and electronics | 7,762.8 | 2,628.0 | -66.15 | |
Health | 6,774.8 | 8,812.4 | 30.08 | |
Public services | 7,768.7 | 6,900.1 | -11.18 | |
Retail goods and services | 36,116.1 | 24,956.0 | -30.90 | |
Software | 4,712.4 | 3,602.7 | -23.55 | |
Telecommunications | 15,538.8 | 20,753.8 | 33.56 | |
Travel | 6,666.3 | 7,330.5 | 9.96 | |
Web media | 52,417.2 | 30,559.0 | -41.7 | |
Total | 233,471.4 | 159,586.0 | -31.65 | |
Source: Nielsen Online, 2009 |
*This table has been updated. The original version incorrectly calculated the year-over-year percentage change.
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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